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These five simple guidelines should serve as a basic starting point to get you on the right path to finding the right blend of marketing channels: 1. For example, if you are starting a new store, you could have flyers distributed locally. How exactly do you achieve this? Do you really understand you products and services?
San Antonio has Geekdom with USAA and Port San Antonio with the Air Force Cyber Command; Houston has The Ion with Rice University, Microsoft and NASA and The Cannon distributed across the city; Dallas has Pegasus Park with UT Southwestern and Lyda Hill Philanthropies; and Austin has Capital Factory with the Army Futures Command.
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