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5 Simple Guidelines to Achieve The Right Marketing Mix

Up and Running

Ask any marketer to explain his trade and he will say that it is all about placing the right product in the right place, at the right price and at the right time. The right approach would be to arrive at a marketing mix that will help you consistently win new sales while sustaining customer lifetime value over a long period of time.

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To Infinity and Beyond: How Entrepreneurism is Making Space Tourism Viable

YoungUpstarts

In 1994 the American Society of Civil Engineers convened with business people in Albuquerque, New Mexico, to discuss the technical and financial feasibility of space tourism, then still a hypothetical concept. Joe Carlen is the co-founder of Value Guards, LLC and a practitioner of business valuation, patent valuation, and market assessment.

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Turns at Albuquerque: How I Measure My Career

This is going to be BIG.

At 30, I had built one of the best professional networks in New York City--a market that was on the verge of passing Boston as the second largest startup ecosystem in the country. They only measure accomplishments. They don''t measure skills, network, and the changing nature of the ecosystem around you.

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Hope to Meet Up On the Road

Duct Tape Marketing

Hope to Meet Up On the Road written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Well, summer is definitely over and that means fall conference season is in full bloom. Referral Marketing' If you’re in one of those cities reach out and let’s put something together!

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Episode 77: Transitioning from Check-by-Check to Profitability with Keith Fear

Mike Michalowicz

Keith also cut expenses that weren’t working for his business and amplified certain marketing methods that worked extremely well. Keith also cut expenses that weren't working for his business and amplified certain marketing methods that worked extremely well. Our Guest . the largest Hot Air Balloon ride operator in St.

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5 Ways Building a Brand Makes Your Small Business Stand Out

Up and Running

If there is one critical marketing teaching I could bestow, it would be the importance of first identifying, and then attracting your ideal audience—your target market. . The majority of small businesses face some sort of competition or at least comparison to other companies in their market.

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Do Things that Don't Scale

paulgraham.com

Or they dont, in which case the market must not exist. [ But for a startup to succeed, at least one founder (usually the CEO) will have to spend a lot of time on sales and marketing. [ But if the market exists you can usually start by recruiting users manually and then gradually switch to less manual methods. [

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