The Next Web

MAY 4, 2013

Hence, the quality of the search algorithm and the intuitiveness of the navigation are critical to delivering value. When listings are served instead, as a feed, the clickthrough per session can serve as a proxy as well. In this aspect, transaction businesses are remarkably different from engagement businesses.

Curation 128

Curation Clickthrough Metrics Matching 128

The Startup Magazine

JUNE 2, 2022

When you’re using Google Ads to set up a remarketing campaign, you’ll first start by defining your audience. For example, maybe you set up an audience based on people who have visited certain pages on your site. . You can also set up something known as audience member duration, which is the number of days your ads will follow a user.

Advertising 158

Advertising Clickthrough Campaign Social Media 158

crowdSPRING Blog

AUGUST 20, 2017

As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. Informational content has great value as well – assuming it’s information that your audience will find interesting or useful.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. Informational content has great value as well – assuming it’s information that your audience will find interesting or useful.

Small Business 48

Small Business Marketing Technical Review Audience 48

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. A significant amount of research has been conducted on the weight of these factors in the Quality Score algorithm. to 7.95 (out of 10).

PPC 48

PPC Matching Algorithm Clickthrough 48

ConversionXL

APRIL 6, 2016

Emotional Content Strategy (using emotional triggers to target your audience). Learn as much as you can about your audience. It’s your job to identify your audience’s dreams and then address that on your landing page. Poor offer/audience match. Google moved away from basic algorithms. Emotional SWOT. Reality sucks.

Retention 48

Retention Algorithm Software Review Conversion 48