The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. Direct sales are common with B2B startups. Step 2: Choose your sales channels.

Belarus 137

Belarus Viral Channel Startup 137

ConversionXL

JUNE 8, 2017

Algorithmic segments. Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? If you are in B2B, you’ve certainly heard of account-based marketing by now. Algorithmic segments. Orchestrating Your Personalization Campaigns. Acquisition segments. Contextual segments.

Programming 97

Programming Revenue Analytics Software Review 97

YoungUpstarts

OCTOBER 30, 2019

B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. From improving brand awareness to making more sales, the right traffic generation can transform the future of a B2B brand. Ignore SEO.

B2B 138

B2B B2C Social Media SEO 138

ConversionXL

SEPTEMBER 20, 2021

70% of the time, content users consume is recommended by YouTube’s AI and algorithm, so you want to be on this ride. . Choose an ad format and campaign that aligns with your end goals (e.g. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do.

Analytics 134

Analytics Metrics Channel Video 134

Duct Tape Marketing

FEBRUARY 14, 2018

Meanwhile, small business owners consistently rate email marketing as one of the top three performing channels , and unlike SEO, it’s not a black box and isn’t subject to algorithmic fluctuations. Campaign “design” is potentially the most technical aspect of the bunch. (As Minimal Technical Costs. But I digress.). We surveyed 300 U.S.

Email 65

Email Technical Review Marketing SEO 65

Hearpreneur

MARCH 15, 2019

12- Solve a problem in international B2B payments. With Remitr I saw that opportunity to solve a problem in international B2B payments that was crying for a technology-enabled solution and decided to plunge into it with my co-founding team. Using my analytics background I developed an algorithm to select the best investments.

Entrepreneur 117

Entrepreneur Technical Review Software Review Atlanta 117

Duct Tape Marketing

MAY 22, 2019

To give you an example, we had a page that was optimized around the keyword SEO campaign, so John when you think of someone searching for SEO campaign, what do you think they are looking for? People searching for SEO campaign were landing on it and they wanted what you said. It didn’t need to be in the algorithm anymore.

SEO 75

SEO Kansas City Kansas Search 75

Occam's Razor

FEBRUARY 3, 2014

It is a content platform (unlike any other site in the world where you can build audiences you can own and engage them purely by the value of your content rather than some algorithm restricting reach – you suck, you lose and you don't suck, you win, that's YouTube!). At a low cost. PetSmart has videos about how it gives back.

Analytics 151

Analytics Marketing Audience Channel 151

ConversionXL

DECEMBER 16, 2020

Let’s take a look at an example scenario: You’re trying to find users to review your B2B payroll solution. Cost: $40/non-B2B user, $80/B2B user + custom incentives (usually $20–40/user). Seasonality and other marketing campaigns will affect your results. You’ll also get three free credits when you sign up. UserZoom GO.

Technical Review 92

Technical Review Software Review B2B Design 92

Duct Tape Marketing

DECEMBER 20, 2022

17:40] Do you get penalized by the algorithm for using an auto-scheduling tool? [18:34] I actually love Instagram for b2b. I teach Instagram for B2B all the time cuz I, I think it's a very untapped potential. Or hey, we got a lot of opt-ins during that campaign that really worked well. Let's do that again.

Marketing 99

Marketing Social Media Video Technical Review 99

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. Peeking Into the World Of Googles Algorithm Changes With Google Search Quality Head Amit Singhal Google Launches Knowledge Graph To Provide Answers, Not Just Links. PRO Guides. Search Week Newsletter.

SEO 54

SEO SEM Social Media Search 54

crowdSPRING Blog

AUGUST 29, 2018

In fact, a study by Small Business Trends found that 70% of the surveyed B2B websites lacked an effective call to action. The company used an algorithm to randomly generate the designs and stamped each jar with its own unique code so it could be authenticated by collectors. How can you use CTAs to boost sales?

Sales 56

Sales Marketing Software Review Design 56

ConversionXL

AUGUST 10, 2021

When it makes sense, adopt new features early on as the Instagram algorithm has been known to prioritize that content in people’s feeds. One B2B brand that does this well is social media scheduling platform Later. Keep your brand messaging consistent. No matter what you post, or when, it needs to be easily recognizable and consistent.

Metrics 152

Metrics Audience Curation Algorithm 152

Guy Nirpaz

OCTOBER 31, 2011

Joel York has written extensively about the new breed of B2B buyer and the changes to the B2B sales process, especially for SaaS products. The new breed B2B buyer: it’s self-service stupid! Long story short, the key to the wallet of the new B2B buyer: Instant online gratification through efficient self-service.

B2B 51

B2B Customer Algorithm Campaign 51

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Sagefrog is a top rated B2B marketing agency with specialties in healthcare, technology, and business services.

Demand 68

Demand B2B Curation SEO 68

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. While they’re helpful for sales reps, they can be dangerous for B2B marketers because they can make you think you’re doing research when you’re not.

Demand 124

Demand B2B Distribution Channel 124

Women Entrepreneurs Can

DECEMBER 20, 2020

There are various lead qualifying strategies available for companies today, from scoring leads based on the characteristics they share with your ideal buyer persona, to using AI algorithms to detect the potential of a lead. If you have the right technology in your business, qualifying your leads can become a lot easier.

Sales 52

Sales Portland B2B Algorithm 52

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Online chat. Another way connect with customers is online chat. The sales’y part.

Sales 60

Sales Marketing Sales Cycle B2C 60

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics. Learn more at adcritter.com.

Search 72

Search SEO ChatGPT Technical Review 72

ConversionXL

JULY 8, 2016

Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. I spent a bunch of time following organic farms, farmers’ markets, and food activists (which of course I never see because the Facebook algorithm deems acquaintances’ baby photos more important).

B2C 70

B2C Search Internet Mobile 70

Duct Tape Marketing

AUGUST 17, 2022

As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. So Google's just getting a lot better at it with, um, AI and, and all of the different algorithms that, that fall under the AI umbrella. A lot of it depends on whether you're B2C or B2B.

SEO 98

SEO Technical Review Metadata Social Media 98

Duct Tape Marketing

MARCH 30, 2022

As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. So Google's just getting a lot better at it with, um, AI and, and all of the different algorithms that, that the fall under the AI umbrella. A lot of it depends on whether you're B2C or B2B.

Technical Review 96

Technical Review SEO Metadata Algorithm 96

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s You can build that relationship with content. Blog posts. Downloadables.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Women Entrepreneurs Can

JULY 14, 2021

For instance, social media platforms like LinkedIn and Twitter are great for certain service-type businesses, B2B companies, agency-type businesses, consulting, and enterprise software companies. If enough people do this, the algorithm will “punish” you by pushing your video down the rankings, and promoting more relevant videos.

Social Media 52

Social Media Small Business Media Marketing 52

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. To prospect well, you need to properly optimize your Google Ads campaign. Most likely, your first campaign will not be profitable.

PPC 146

PPC SEO Campaign Analytics 146

Duct Tape Marketing

DECEMBER 1, 2022

They were, it was, they were looking at political campaigns and had me on as like a, a commentator. So, um, John Jantsch (01:46): How do you, not political marketing, how, how do you use TikTok for political campaigns now? That wasn't the show that I was on, but yeah, no, it was a, I was on a political marketing show.

Charlotte 97

Charlotte Audience Chicago Technical Review 97

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). Search, Referring Sites, Direct, Campaigns. If the number is too big (site on the right) it indicates an overexposure to search rankings and algorithm changes (not good at all). You can't just rely on search engines or spending money on campaigns. 10% Campaigns.

Web 140

Web Analytics eCommerce Campaign 140

Occam's Razor

JANUARY 9, 2012

" Sad, unimaginative measurements of their sad, unimaginative campaigns. Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented).

Marketing 142

Marketing Analytics Web Channel 142

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

NOVEMBER 11, 2015

Setting up and launching a campaign is quick. Google Content Experiments is Google’s testing and optimization tool, mainly operating with bandit algorithms, but also with the option to run traditional split tests. Pros: Bandit algorithms provide a different mathematical model for optimization.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

YoungUpstarts

MARCH 25, 2019

57 percent of B2B marketers said SEO is their prized revenue-generating marketing method and is more valuable than any other marketing strategy. ( Social sharing, high-quality backlinks and social bookmarking make up the backbone of a riveting off-site SEO campaign. Competitors can easily review your campaign. The Takeaway.

SEM 113

SEM SEO PPC Marketing 113

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco. Almost nothing. Divided by 845,921.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Not every secret is a ticking-clock campaign. Image source ).

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Not every secret is a ticking-clock campaign. Image source ).

Customer 101

Customer Differentiation West Virginia Campaign 101

Hearpreneur

JANUARY 7, 2025

As search engine algorithms evolve, adjusting strategies is crucial for maintaining visibility. Cash flow management became vital amid B2B payment defaults and upcoming statutory changes. In 2024 , businesses that invested in targeted link-building campaigns saw significant improvements in their organic traffic and lead generation.

Entrepreneur 145

Entrepreneur Technical Review Agile SEO 145

Duct Tape Marketing

FEBRUARY 26, 2025

Googles algorithm prioritizes engagement Google is keeping more users within its ecosystem, using featured snippets, AI-generated answers, and instant results. Let them know Duct Tape Marketing sent you, and youll get a dollar-for-dollar match on your first campaign! Learn more at adcritter.com. John Jantsch (03:47.746) Tick tock.

Internet 77

Internet ChatGPT Marketing SEO 77

ReadWriteStart

DECEMBER 9, 2019

These investments, however, focus on identifying AI applications at a consumer level, rather than developing technologies that support those applications (think algorithms and silicon chips). is the B2B company Nuro , which develops autonomous vehicles focused on last-mile delivery for local commerce. center around diagnostics.

China 135

China America Artificial Inteligence Technical Review 135