Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Let’s start with what Kevin Spacey’s keynote address from the Content Marketing institute :-). 7 Content Marketing Goals For 2016 That You Can Set For Your Brand.

Social Media 100

Social Media Marketing SEO B2B 100

Mike Michalowicz

FEBRUARY 11, 2013

If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Even with all the changes to Google and to search algorithms, having a website that is keyword optimized is critical.

Small Business 167

Small Business Marketing PR Social Media 167

Software By Rob

OCTOBER 14, 2010

No, these days even technical execution is mostly trivial (with a few exceptions for apps built around unique algorithms). at 12:33 pm @Mike – “Proving&# anything to do with Google’s algorithm is really hard. But I didn’t limit that comment to B2C software. Far more important is marketing execution.

Software Review 77

Software Review Marketing Technical Review Software 77

ReadWriteStart

JULY 23, 2021

In this article, we will share six LinkedIn algorithm tips and insights and 11 actionable content tips. We’re going to start with some algorithm tips first because algorithm tips are super important. Why is this algorithm so important? LinkedIn has an algorithm that determines what kind of posts you want to see.

Viral 216

Viral Algorithm Framework B2B 216

David Teten

SEPTEMBER 23, 2017

The extreme example of this are algorithmic investors in the public markets, who design algorithms which trade on the designer’s behalf, as opposed to making trading decisions directly. High-frequency trading, algorithmic by its nature, is estimated to account for at least 50% of US equity markets trading volume. .

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

JUNE 8, 2017

Algorithmic segments. Algorithmic segments. The process I laid out here is a starting point, but there’s a lot more to it – like doing proper quality assurance , avoiding creepiness , handling cross-device and cross-channel users, B2B vs B2C strategy and tactics, choosing the right tools etc. Acquisition segments.

Programming 97

Programming Revenue Analytics Software Review 97

Seeing Both Sides

AUGUST 16, 2012

Going B2C was daunting and not in our core DNA,” Kaufer remarked. Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. But testing hypotheses was very much in the company's DNA, as well as evaluating data to learn and adjust.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014.

SEO 80

SEO eCommerce Software Review Analytics 80

YoungUpstarts

DECEMBER 10, 2020

As the AI algorithms powering chatbots and other consumer-facing platforms become increasingly capable of learning from and evolving in accordance with historical data, unfamiliar problems will arise for the businesses employing these systems. When Chatbots Go Wrong. Christa Martin is a Chief Outsiders CMO based in San Diego, California.

San Diego 200

San Diego Algorithm B2C Artificial Inteligence 200

YoungUpstarts

OCTOBER 30, 2019

B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. Never forget that pleasing an algorithm can often mean that you forget your actual audience. All B2B brands should be using email marketing.

B2B 138

B2B B2C Social Media SEO 138

Duct Tape Marketing

MAY 22, 2019

It was all about tricking the algorithm and I didn’t really break that bad habit until 2012. It didn’t need to be in the algorithm anymore. So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing.

SEO 75

SEO Kansas City Kansas Search 75

YoungUpstarts

DECEMBER 18, 2017

This type of cryptography relies on a public key algorithm with two numerical keys. These are connected with a mathematical algorithm that verifies the authenticity of the signature so that an electronic submission is as authentic as signing your name to a piece of paper in person. One key is public, while the other is private.

District of Columbia 113

District of Columbia Algorithm B2C Architecture 113

YoungUpstarts

OCTOBER 15, 2019

You might be caught by an algorithm update, (Google changes its algorithm roughly 500-600 times in a year!) In a world where 91% of B2B marketers and 86% of B2C marketers use content marketing to reach customers, you definitely can’t be a part of the left-out club!

Algorithm 113

Algorithm SEO B2C Email 113

David Teten

JANUARY 11, 2020

I have a tiny audience compared with the B2C influencers, but my audience are overwhelming businesspeople in tech and finance. Having bits of high-quality content in snackable bites every day is the way to go in terms of engagement and pleasing the algorithms. I can only do so much unpaid work for the social media companies.

Social Media 60

Social Media Technical Review Media Private Equity 60

Guy Nirpaz

NOVEMBER 15, 2011

With so many leads, strong filtering and lead scoring algorithms are keys to sales success. #2 Gerhard Gschwandtner pushed speakers to learn from B2C selling models: Amazon has $30 billion in sales with ZERO sales reps. The leads that don’t convert still help to reinforce the HubSpot brand and trust.

Sales 108

Sales Social Media B2C B2B 108

Duct Tape Marketing

MAY 6, 2013

In recent years others have entered the digital marketplace business and the model, including eBay’s model, has evolved to the point where it represents a significant distribution channel for businesses large and small, B2B and B2C and is no longer limited to physical products. Gold status usually affords better placement.

Channel 76

Channel Small Business Distribution B2C 76

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. And today, it really is an art form. The challenge?

Demand 68

Demand B2B Curation SEO 68

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer. What do you see?

Social Media 60

Social Media Media B2C B2B 60

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. And what data are companies personalizing based on? That’s also varied.

B2C 70

B2C Search Internet Mobile 70

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Online chat. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Duct Tape Marketing

AUGUST 17, 2022

As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. So Google's just getting a lot better at it with, um, AI and, and all of the different algorithms that, that fall under the AI umbrella. A lot of it depends on whether you're B2C or B2B.

SEO 98

SEO Technical Review Metadata Social Media 98

Duct Tape Marketing

MARCH 30, 2022

As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. So Google's just getting a lot better at it with, um, AI and, and all of the different algorithms that, that the fall under the AI umbrella. A lot of it depends on whether you're B2C or B2B.

Technical Review 96

Technical Review SEO Metadata Algorithm 96

Occam's Razor

JUNE 11, 2014

From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. And VS can accomplish this without the worlds most crazy-freaky predictive algorithms of Earth and alien juice from Mars. We will look at many different examples. From bras to dresses. From pants to jewelry.

Design 151

Design Software Review Technical Review Mobile 151

Occam's Razor

JANUARY 20, 2010

I humbly believe that the biggest mistake most of us doing SEO make is that we are far too obsessed with ranking and meta this and that and how to work back algorithms etc etc. The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Earning in-context relevant links works best.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JUNE 7, 2017

Let’s switch gears and look at a B2C company with a massively positive opportunity to leverage the word Social in every way on these platforms… Chick-fil-A. You can measure these for your ecommerce, non-ecommerce, B2B, B2C, pure content, non-profit, or whatever else kind of delicious business you are running. 1k | 89 | 73.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

ConversionXL

MARCH 3, 2021

Even if it is easy to rank for a specific keyword organically, Google doesn’t consider site traffic in its ranking algorithm. For B2B or B2C brand (where the next step in the sales funnel isn’t necessarily a purchase) you may want to track actions like lead form submissions, downloads, or demo bookings.

PPC 146

PPC SEO Campaign Analytics 146

ReadWriteStart

DECEMBER 9, 2019

As true as that may be, the country’s focus on B2C applications and less-than-fastidious data collection practices could be its Achilles’ heel. These investments, however, focus on identifying AI applications at a consumer level, rather than developing technologies that support those applications (think algorithms and silicon chips).

China 135

China America Artificial Inteligence Technical Review 135