Duct Tape Marketing

AUGUST 17, 2022

How SEO Has Evolved Over The Years written by John Jantsch read more at Duct Tape Marketing. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it.

SEO 98

SEO Technical Review Metadata Social Media 98

Up and Running

JULY 6, 2021

Algorithm updates and trends. If you see a significant dip in your web rankings, it could be the cause of an algorithmic update. Google’s algorithm updates are adjustments to factors that help produce the best results based on submitted queries, page relevance, content quality, and uniqueness. Website and design changes.

Software Review 104

Software Review Small Business Algorithm SEO 104

YoungUpstarts

NOVEMBER 1, 2019

It lets you track and share the ROI of key campaigns. It lets you manage campaigns and visualize marketing programs. The most important thing that your website needs to catch the public eye is a good SEO ranking. And hitting the bull’s eye with SEO is not a child’s play. Wrapping it up.

Software Review 113

Software Review Startup Azure SEO 113

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 156

Search SEO Analytics Engineer 156

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics.

Search 43

Search SEO ChatGPT Technical Review 43

Occam's Razor

MARCH 23, 2021

The other dimension to consider is most Analtyics teams kick into gear after the campaign is concluded, after the customer interaction has taken place in the call center, and after the funds budgeted have already been spent. power real-time actions and future decision using automation and algorithms. Paid Media. Owned Media.

Analytics 133

Analytics Artificial Inteligence Algorithm Campaign 133

Duct Tape Marketing

MARCH 30, 2022

Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. So, you know, we're gonna talk about SEO. Marketing Podcast with Dale Bertrand.

Technical Review 96

Technical Review SEO Metadata Algorithm 96

Hearpreneur

SEPTEMBER 18, 2020

These 6 KRIs are The CHICAGO MetricsR and are the result of an aggregation algorithm based on any number of tactical metrics. From an SEO perspective, it is always helpful to find a domain name that includes your target keywords. Also, I was very averse to mentioning SEO in my business name because it’s an overused term.

Naming 152

Naming India Chicago Entrepreneur 152

Up and Running

JUNE 27, 2018

Gathering your team to plot out your next marketing campaign can seem daunting, especially for a new business. If you aren’t strategic and thoughtful about how you spend your money, you’re more likely to waste your money on campaigns and tactics that don’t work. . Include strategic call-to-actions on your campaigns (e.g.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

searchengineland.com

MAY 30, 2012

All Things SEO. Enterprise SEO. Overview: What Is SEO? Video: What is SEO? SELs Guide To SEO. Periodic Table Of SEO. SEO Columns. How To: SEO. Google SEO. SEO Library. Our SEO Events. How To: SEO. Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

DECEMBER 13, 2022

A/B Testing, multivariate testing, and bandit algorithms: What’s the Difference? Bandit algorithms are A/B/n tests that update in real time based on the performance of each variation. In essence, a bandit algorithm starts by sending traffic to two (or more) pages: the original and the variation(s). Add it as a variable.

Analytics 127

Analytics Technical Review Software Review Framework 127

crowdSPRING Blog

FEBRUARY 7, 2014

SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models | Moz – crowdspring.co/1f86l3x. 12 inspiring marketing campaigns from Google | Econsultancy – crowdspring.co/1fn1hcw. SEO Penalty and Algorithm Recovery Timelines | ISOOSI Blog – crowdspring.co/1fxnCmW.

Social Media 95

Social Media Small Business Design Media 95

Women Entrepreneurs Can

JANUARY 19, 2023

This post shares a five-step guide to building a scalable search engine optimization (SEO) strategy. What Is Search Engine Optimization (SEO)? SEO is tricky, so defining it should be first on our to-do list. To better understand SEO, let us talk about how search engines work. What is it?

SEO 52

SEO Algorithm Engineer Software Review 52

YoungUpstarts

MAY 6, 2015

Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. You have to consider mobile advertising, social media, content marketing, pay-per-click, and let’s not forget organic SEO.

Advertising 100

Advertising Application Development SEO Channel 100

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

Mike Michalowicz

FEBRUARY 11, 2013

Companies that incorporate article marketing into their marketing campaign demonstrate their expertise in their respective industry while simultaneously attracting new customers. Even with all the changes to Google and to search algorithms, having a website that is keyword optimized is critical.

Small Business 167

Small Business Marketing PR Social Media 167

Up and Running

JANUARY 27, 2021

The guide is filled with information on how to market on third-party channels, hotel website design and SEO, email marketing strategy , and more. Unfortunately, that means that some of our best ideas often don’t get to see the light of day—especially when it comes to campaigns. . Intuit Quickbooks— The one for finances.

Software Review 79

Software Review Software Technical Review Social Media 79

Duct Tape Marketing

FEBRUARY 14, 2018

Although many of my colleagues in the SEO world were surprised when I transitioned into the adjacent world of email marketing a year ago and launched Tidings , I hope you’ll understand why after reading this column. Campaign “design” is potentially the most technical aspect of the bunch. (As Minimal Technical Costs. But I digress.).

Email 65

Email Technical Review Marketing SEO 65

ConversionXL

MAY 27, 2022

Like SEO, demand generation is a long game. Curious about the impact of virality on revenue, he dug into demand generation campaign data. The only guarantees in life are death, taxes, and social media algorithm updates. Stage 1: Target the right metrics for an effective long game. But when executed right, it pays dividends.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. For this reason, getting more out of your PPC spend is not just about properly optimizing; it’s about using all of that PPC data to shape a smarter SEO strategy. Why PPC is an effective short term strategy, but SEO is the long game.

PPC 146

PPC SEO Campaign Analytics 146

The Startup Magazine

JULY 24, 2017

Algorithms are being updated continually to respond to the changing behavior of the market. Better qualifications in social media marketing will offer you the right foundation for marketing strategies, which can be used to implement a successful campaign for your business. Technology plays a significant role in how they are managed.

Social Media 77

Social Media Media Marketing Technical Review 77

ConversionXL

NOVEMBER 19, 2019

SEO and organic acquisition became the logical choice. There was one wrinkle: We wanted people to convert directly from reading our content instead of capturing their emails and showering them with drip campaigns until they converted. Email marketing wasn’t an option since we didn’t have a big mailing list. That’s a liability.

Differentiation 108

Differentiation Non-Compete Audio Algorithm 108

YoungUpstarts

SEPTEMBER 28, 2018

Many customers find out about businesses through digital means, and a digital marketing campaign delivered in tandem with SEO strategy builds credibility, visibility, and a positive reputation. Some business owners have thought that SEO simply entails elegant web design and attractive social visuals.

SEO 167

SEO Social Media Engineer Search 167

Occam's Razor

JULY 12, 2010

You'll note that Tynt's selling point is connected to SEO. The idea that your copied text creates links back to you which in turn creates visits back to you, and per Tynt, better SEO goodness. The days of just inbound links counting towards SEO goodness are long behind us. More mobile SEO! Two reasons: 1.

Analytics 97

Analytics Viral Web Mobile 97

Duct Tape Marketing

MARCH 12, 2025

The Truth About SEO, AI, and Content in 2025 written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Bruce Clay In this episode of the Duct Tape Marketing Podcast , I interviewed Bruce Clay, widely regarded as the “Father of SEO.”

SEO 68

SEO ChatGPT Artificial Inteligence Search 68

The Startup Magazine

SEPTEMBER 13, 2021

The major search engines that operate around the world (namely Google) will use a specific algorithm to determine whether user’s search terms are related to your website. This can be achieved with keyword insertion and link-building and while it does take time, ongoing SEO work can put you on page one of the search results.

SEO 163

SEO Social Media Engineer Search 163

YoungUpstarts

JANUARY 10, 2012

Be it from being more engaged and active in the social media landscape, especially on Google+ to focusing a larger effort on mobile and local marketing, there are many ways small businesses can increase their overall digital marketing and SEO strategies with little or no additional cost. Get Social, Especially On Google+.

SEO 168

SEO Small Business Marketing Social Media 168

ConversionXL

SEPTEMBER 3, 2021

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. Then, target them with user acquisition campaigns. Like technical SEO , on-page and off-page optimization carry equal weight. .

Metadata 121

Metadata Technical Review Retention Metrics 121

YoungUpstarts

APRIL 23, 2018

Fortunately, SEO consultants can help you to optimize your website. Search Engine Optimization (SEO) is the key to generate more traffic on your website, regardless of its type and genre. SEO consultants have the required skill to generate online traffic. Delivers long lasting results. Controlling the costs.

SEO 138

SEO Engineer Search Algorithm 138

ReadWriteStart

APRIL 9, 2012

So should you hire an expert to run your SEO campaigns? But that doesn't mean you can't still achieve reasonable SEO results on a DIY basis. "If There are lots of things you have to learn when you start a business and SEO should be one of those.". Another trend in SEO is pay-for-performance. We handle that.".

SEO 145

SEO Startup Social Media Engineer 145

The Next Web

AUGUST 19, 2013

Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. In today’s world, you can sell through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing.

Belarus 137

Belarus Viral Channel Startup 137

ReadWriteStart

JANUARY 24, 2021

Here is how to properly use PR and SEO to amplify marketing results. PR and SEO handle the same segment , but their approach is different. PR is creating desirable content that resonates with consumers, while SEO customizes the content to rank among the competition. SEO Keyword Lists to Grow Your Audience. SEO Keywords.

PR 180

PR SEO Marketing Social Media 180

Duct Tape Marketing

APRIL 12, 2017

Transcript of How to Get Found Using Local SEO Tactics written by John Jantsch read more at Duct Tape Marketing. Really the undisputed king of local SEO. John: This episode of the Duct Tape Marketing Podcast is brought to you by Active Campaign. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript.

SEO 45

SEO Technical Review Database Search 45

The Startup Magazine

NOVEMBER 3, 2021

To stand out from the crowd, SaaS businesses have realized the importance of adopting digital marketing tactics such as creating a good website , venturing into content marketing, and launching social media campaigns. Social Media Platforms. Image: Austin Distel from Unsplash.

Advertising 183

Advertising Social Media Campaign SEO 183

The Startup Magazine

SEPTEMBER 25, 2024

Established companies can afford to pour significant money into Amazon ads and campaigns, but startups need to be more strategic in how they allocate resources. Without a significant following or existing sales data, it can be difficult to gain traction in Amazon’s algorithm, which favors products that are already selling well.

Marketing 158

Marketing Startup Campaign SEO 158

YoungUpstarts

MAY 4, 2016

And if you are planning to start your internet marketing campaign, there is one term that you cannot ignore or skip — Search Engine Optimisation – SEO. It is indeed a buzz word and starting an online marketing campaign without knowing the heads and tails of SEO makes the concept redundant. What Is SEO?

SEO 100

SEO Algorithm Marketing HTML 100

crowdSPRING Blog

APRIL 25, 2018

And, if you really want to improve your visibility online, target SEO. SEO (search engine optimization) is the practice of building web pages that are clearly visible to search engines. Search engines used complex algorithms to determine what web pages appear when a user types in a search query. How to Fight Back.

Small Business 63

Small Business Marketing Social Media Lead Generation 63