How To Get More SEO Value Out of Your Existing Content
Duct Tape Marketing
AUGUST 13, 2015
Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). In an algorithm that takes into account over 200 ranking signals, each given a different weight, a small boost in one category that pushes you up a position can get you double the traffic from a single keyword.
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