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PPC Automation: Is the Future of Paid Search Already Here?

ConversionXL

The algorithm that Google uses has not beat, in bulk, human-optimized campaigns that are running on manual CPC. Google has made rapid improvements to their automated bidding strategies, like Max Conversions and Target CPA. If your experiment wins, you can convert it to the main campaign without losing algorithmic learnings.

PPC 117
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). You may be getting a lot of conversions, but the CPA can kill you. Notice above I only have two CPA values. You do too. #3.

Channel 162
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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

Focusing on engagement is important; this is the currency social platforms use to curate feeds algorithmically. Cost per acquisition (CPA). Total spent to acquire new customers via a specific channel or campaign / New customers acquired via the same channel or campaign = CPA. Consideration. Lifetime value (LTV).

Customer 140
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Want to Reduce CPA? Try Machine Learning–Driven Retargeting.

ConversionXL

Identifying other indicators for intent will help you reach more ready-to-buy people with a CPA that’s similar to your best-performing audiences. The main differences are: The algorithm. Fixel has a set price based on website traffic; Criteo has a CPA model where you set a target CPA, and they “earn” the margin.

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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! Google’s algorithm, leveraging ML and Computer Vision, is already on-par with Ophthalmologists in being able to detect Diabetic Eye Disease. Right message for the right person. 415 million (!)

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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

Peeking Into the World Of Googles Algorithm Changes With Google Search Quality Head Amit Singhal Google Launches Knowledge Graph To Provide Answers, Not Just Links. Goodbye Google+ People & Pages, Hello Knowledge Graph Box Who Has Search Engine Marketers Backs? See More Features. See More Features. See More Columns.

SEO 54
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Join the search revolution! Introducing: Trada

VC Adventure

It’s almost impossible to take search knowledge and put it into an algorithm. We work in the middle to enable these campaigns and make our margin based on our search experts’ ability to beat your pre-determined CPC or CPA rates. Trada has served over 70 customers in that time period.

Search 82