Duct Tape Marketing

FEBRUARY 21, 2013

SEO is changing, and for the most part, the life of an SEO consultant is getting better. Most notably, we’ve gained the ability to justify the cost of good SEO and shown that a good SEO consultant is worth the additional expense in easy to understand terms and ideas such as ROI and lifetime value. Content is king.

SEO 78

SEO Software Review Social Media Search 78

Duct Tape Marketing

FEBRUARY 15, 2024

Mastering SEO in the Age of AI written by Tosin Jerugba read more at Duct Tape Marketing  The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization.

SEO 84

SEO ChatGPT Technical Review Search 84

Up and Running

JULY 6, 2021

Algorithm updates and trends. If you see a significant dip in your web rankings, it could be the cause of an algorithmic update. Google’s algorithm updates are adjustments to factors that help produce the best results based on submitted queries, page relevance, content quality, and uniqueness. Website and design changes.

Software Review 104

Software Review Small Business Algorithm SEO 104

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 156

Search SEO Analytics Engineer 156

ConversionXL

JANUARY 6, 2021

The starting point for any effective SEO strategy is understanding what Google chooses to show and why. If you target the wrong intent with your content, you’ll have a difficult time ranking and, even if you do, any traffic that arrives is more likely to bounce, which has its own (negative) SEO impact.

SEO 147

SEO Search Video Metrics 147

Hearpreneur

SEPTEMBER 18, 2020

These 6 KRIs are The CHICAGO MetricsR and are the result of an aggregation algorithm based on any number of tactical metrics. Since basis of the company was to create, track, and report out on metrics it fit with the theme and the name, hence, CHICAGO MetricsR. Thanks to EdwardMarchewka, CHICAGO MetricsR ! #3-

Naming 152

Naming India Chicago Entrepreneur 152

Duct Tape Marketing

MAY 11, 2017

4 Onsite SEO Tips You Can’t Put Off in 2017 written by Guest Post read more at Duct Tape Marketing. Chances are you have more SEO opportunities than time in 2017. 1 – Optimizing Mobile SEO & User Experience. 1 – Optimizing Mobile SEO & User Experience. 2 – Improving Page Speed.

SEO 67

SEO eCommerce Denver Mobile 67

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. Like SEO, demand generation is a long game. Metrics for your demand generation funnel. Your number one metric for any marketing initiative should be revenue. Mistakes to avoid when targeting metrics. But when executed right, it pays dividends.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

FEBRUARY 19, 2016

You’d think conversion optimization and SEO should play together nicely, right? There are issues that I’ve heard marketers bring up where there can be a conflict between CRO and SEO. In addition, in silo’d teams or with limited budgets, there can be tradeoffs and decisions to be made between investing in CRO or SEO.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

ConversionXL

DECEMBER 13, 2022

A/B Testing, multivariate testing, and bandit algorithms: What’s the Difference? Bandit algorithms are A/B/n tests that update in real time based on the performance of each variation. In essence, a bandit algorithm starts by sending traffic to two (or more) pages: the original and the variation(s). Define your target metrics.

Analytics 127

Analytics Technical Review Software Review Framework 127

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. For example, I’m a big believer in split-testing.

San Francisco 154

San Francisco Lean Metrics Design 154

Occam's Razor

JULY 12, 2010

Please click on the above image for a higher resolution version , including all the other metrics.]. You'll note that Tynt's selling point is connected to SEO. The idea that your copied text creates links back to you which in turn creates visits back to you, and per Tynt, better SEO goodness. Say it ain't so! :).

Analytics 97

Analytics Viral Web Mobile 97

Occam's Razor

MARCH 23, 2021

power real-time actions and future decision using automation and algorithms. This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). The benchmark for the beautiful metric AVOC is 15.3%.

Analytics 133

Analytics Algorithm Artificial Inteligence Campaign 133

Women Entrepreneurs Can

JANUARY 19, 2023

This post shares a five-step guide to building a scalable search engine optimization (SEO) strategy. What Is Search Engine Optimization (SEO)? SEO is tricky, so defining it should be first on our to-do list. To better understand SEO, let us talk about how search engines work. What is it?

SEO 52

SEO Algorithm Engineer Software Review 52

ConversionXL

SEPTEMBER 3, 2021

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value.

Metadata 121

Metadata Technical Review Retention Metrics 121

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

YoungUpstarts

OCTOBER 3, 2019

The SEO Features Are Lacking. Google algorithms crawl the internet to suggest the most relevant pages to their users. A total of over 200 metrics are used, which is why on-site and off-site SEO should be under control at all times. . Besides, you’d never reach an audience of that size through other direct marketing. .

Sales 113

Sales Software Review Social Media eCommerce 113

Brandanew

OCTOBER 13, 2015

Some of the quantitative metrics that companies use to measure their Content Marketing success include: a) Traffic. f) SEO ranking. Think beyond generic SEO. SEO has changed. The way to think about SEO is: a) Establishing organic links (please do NOT buy them). b) Sales lead quality/ quantity. e) Direct sales.

Social Media 100

Social Media Marketing SEO B2B 100

ConversionXL

NOVEMBER 8, 2018

In search results, earning the answer for a voice query depends largely on the implementation of SEO best practices. Other learnings offer greater specificity or diverge slightly from SEO best practices: Keep answers under 30 words. Ultimately, however, Amazon rewards sellers who optimize for a single metric: sales.

B2B 100

B2B eCommerce Search Non-Compete 100

Up and Running

JUNE 27, 2018

Define success metrics before your campaign starts, then measure your effectiveness during and after the campaign. A social media presence is not enough for online visibility, especially in light of Facebook’s recent algorithm change possibly affecting even the biggest publishers on the social platform. Did your strategies work?

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

ConversionXL

JUNE 20, 2019

Many occupy the Featured Snippet box, with snippets selected algorithmically. Here’s an example for “how to tie shoelaces fast”: The basics of SEO (with some adjustments ) apply to YouTube videos as well, giving YouTube publishers a chance to drive more awareness on Google and within YouTube.

Hosting 127

Hosting Video Technical Review Software Review 127

Up and Running

APRIL 17, 2018

Implement SEO best practices. Using SEO best practices is like putting a bright, flashing neon sign on your storefront. SEO, or search engine optimization, makes your website and its content more visible to search engines. SEO, or search engine optimization, makes your website and its content more visible to search engines.

SEO 80

SEO eCommerce Software Review Analytics 80

The Startup Magazine

SEPTEMBER 16, 2024

Gone are the days of just creating content; in today’s digital experience-driven culture, businesses need an integrated strategy around content marketing that considers SEO to reach their audience. This gem of a resource offers the most complete set of steps and info on how to execute high-level SEO strategy for content marketing.

SEO 150

SEO Marketing Engineer Search 150

YoungUpstarts

NOVEMBER 19, 2013

Search Engine Optimization (SEO) is a tool that will attract warm prospects to your website. Basic SEO principles will get you started, but it takes a committed effort to stay atop search rankings. Luckily, SEO is a growing niche with plenty of supporting resources. Titletags and metatags are two easy sources of SEO juice.

SEO 150

SEO Connecticut Metadata Engineer 150

ConversionXL

MARCH 31, 2021

For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank. Shares are often considered a ‘vanity metric’ in the sense they don’t always directly help a business generate more revenue. Social media is subject to changes in algorithms, updates and features.

SEO 163

SEO Metrics Social Media Audience 163

YoungUpstarts

OCTOBER 14, 2013

Everything, too, progresses on-the-fly due to algorithm updates, so what works today may not be effective tomorrow. Due to these wild swings and uncertainty of definitive ranking factors we have seen a growth in low-quality services since businesses owners fail to see warning signs of bad SEO. The Five Questions You Need to Ask.

SEO 160

SEO Due Diligence Reputation Search 160

YoungUpstarts

APRIL 8, 2014

The problem with the obvious, old school metrics: Clicks do not equal Consumption. For years click-throughs have been the most important metric for marketers, but the intense attention paid to clicks has also slowly revealed some of its biggest problems as a measurement of audience attention. Relationship activity and trends metrics.

Metrics 154

Metrics Marketing Social Media Algorithm 154

ConversionXL

APRIL 13, 2017

Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. There’s lot of overlap, but what it comes down to is metrics and goals. Essentially, they’re the team lead and are responsible for the KPIs and metrics defined by the company.

Analytics 99

Analytics Engineer SEO Channel 99

The Startup Magazine

SEPTEMBER 1, 2020

Most criminal defense law firms have websites, but many are missing the mark on SEO — either because the site is poorly designed or because their Google rank is too low. We do that through SEO and we do it strategically. To know what to spend on SEO for a criminal defense law firm, you have to understand: How Google works.

SEO 158

SEO Reputation Social Media Audience 158

Transformify

DECEMBER 2, 2019

Needless to say, Tranformify's powerful matching algorithms empower the selection and management of the entire process. In addition, each job listing is SEO optimized to attract freelancers having relevant skills and actively looking for new opportunities. Candidate Matching Algorithm.

Software Review 64

Software Review Software Management Matching 64

ConversionXL

APRIL 14, 2021

And while analyzing and refreshing content may take a lot of time and effort, the results for generating more traffic and improving SEO are clear. . While using the TF-IDF technique isn’t exclusive to the world of SEO, Moz defines it best: TF-IDF stands for t erm f requency- i nverse d ocument f requency. TF-IDF for SEO.

SEO 140

SEO Marketing Algorithm Search 140

ConversionXL

MARCH 3, 2021

For this reason, getting more out of your PPC spend is not just about properly optimizing; it’s about using all of that PPC data to shape a smarter SEO strategy. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. Why PPC is an effective short term strategy, but SEO is the long game.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. We should focus more on what was the business impact of our SEO efforts.

Analytics 90

Analytics Search SEO Metrics 90

YoungUpstarts

AUGUST 19, 2015

When Google’s Panda and Penguin algorithm updates were introduced, thousands of poor-quality websites that used to earn top search rankings through the use of simple, manipulative SEO tactics were wiped out. Many search engine columns wrote about the death of SEO then. Understanding why SEO is relevant.

PPC 100

PPC SEO Algorithm Marketing 100

The Startup Magazine

AUGUST 12, 2019

Search Engine Optimisation (SEO) is a key objective of any business serious about building a worthwhile online presence. As long as people use a search engine, SEO will be relevant. Here we’ll look at some of the best ways to boost your SEO during 2019. Website Usability Improves Important Metrics.

SEO 88

SEO Algorithm Metrics Mobile 88

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. So, you’re missing out if you’re not using them in your paid search or SEO campaigns.

SEO 183

SEO Social Media Search Campaign 183

ConversionXL

AUGUST 19, 2016

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Revamp Mobile Metrics to Combat Moneyball.

Mobile 48

Mobile Technical Review Software Review Metrics 48