Amazon SEO Isn’t Google SEO: 6 Differences That Matter
ConversionXL
JULY 29, 2020
Amazon’s algorithm manages a smaller set of users—those with the intent to buy a product online. Amazon’s algorithm needs to solve a far narrow range of user problems and gets to use far more data to do it. That’s why keyword research is paramount—not just for the obvious product name but for high-value descriptors.
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