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Nuts & Bolts of Intellectual Property for New Startups

Gust

Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. In the Internet era, trademarks and domain names are closely interrelated, and both can be or become extremely valuable.

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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Amazon’s algorithm manages a smaller set of users—those with the intent to buy a product online. Amazon’s algorithm needs to solve a far narrow range of user problems and gets to use far more data to do it. That’s why keyword research is paramount—not just for the obvious product name but for high-value descriptors.

SEO 113
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

But algorithms haven’t always kept pace. A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name]. But algorithms haven’t always kept pace.

Search 126
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How “Tag Management” Can Improve Site Performance

ConversionXL

Since 2010, Google has cautioned webmasters that sluggish page loads, particularly on mobile, could and would be used as part of the algorithm for ranking. Not only can it impact your visitors on site, but sluggish site load speeds can impact your ability to show up in searches that drive customers to your site in the first place!

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End of Dumb Tables in Web Analytics Tools! Hello: Weighted Sort

Occam's Razor

." That quote comes to mind when I think of a new feature in Google Analytics that carries the unassuming name of Weighted Sort. It is an advanced implementation of technology (mathematical algorithms in this case) and when used it very much feels like magic! The algorithm will do that for you! That is a good question.

Analytics 109
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How to Rank Well for Your Brand-Driven Queries in Google

Duct Tape Marketing

Well, let me tell you: Searching just for the company name isn’t enough. Imagine someone searching for [your-company-name scam ] or [your-product-name alternative ]. Again, those are questions enough people type into the search box for them to be caught by keyword research tools and Google Suggest algorithm.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

It is my hope that if this is how search engines are comfortable sharing keyword level data, that over time they will invest resources in this tool to increase the number of keywords and improve the data processing algorithms. Now it does not matter what ranking algorithm the search engine is using, it understands you.

Search 156