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Trademarks , which we touched on last week, are brand and productnames, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. In the Internet era, trademarks and domain names are closely interrelated, and both can be or become extremely valuable.
Amazon’s algorithm manages a smaller set of users—those with the intent to buy a product online. Amazon’s algorithm needs to solve a far narrow range of user problems and gets to use far more data to do it. That’s why keyword research is paramount—not just for the obvious productname but for high-value descriptors.
But algorithms haven’t always kept pace. A Moz article offers an example of informational modifiers for products: [productname] what is [productname] how does [productname] work how do I use [productname]. But algorithms haven’t always kept pace.
Since 2010, Google has cautioned webmasters that sluggish page loads, particularly on mobile, could and would be used as part of the algorithm for ranking. Not only can it impact your visitors on site, but sluggish site load speeds can impact your ability to show up in searches that drive customers to your site in the first place!
." That quote comes to mind when I think of a new feature in Google Analytics that carries the unassuming name of Weighted Sort. It is an advanced implementation of technology (mathematical algorithms in this case) and when used it very much feels like magic! The algorithm will do that for you! That is a good question.
Well, let me tell you: Searching just for the company name isn’t enough. Imagine someone searching for [your-company-name scam ] or [your-product-name alternative ]. Again, those are questions enough people type into the search box for them to be caught by keyword research tools and Google Suggest algorithm.
It is my hope that if this is how search engines are comfortable sharing keyword level data, that over time they will invest resources in this tool to increase the number of keywords and improve the data processing algorithms. Now it does not matter what ranking algorithm the search engine is using, it understands you.
In our third example, we contrasted Altavista and its search algorithm versus Google and its search algorithm PageRank. In fact, when I’m the investor listening to a pitch, one detail I consider is whether the entrepreneur is being too deluded by their analogies and not thinking hard enough about exception cases.
It requires the users either to know the brand or an attribute of the product they are looking for. The users are no longer required to know the productname or anything related to it, but an image. They can get a snap of a product they like the most with built-in cameras in cell phone and any other mobile device.
Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics productsnamed “Adobe Analytics” as part of the “Adobe Marketing Cloud.”
Their productnames have like H 1 27, 5 capital H small a like, you know, that's like how they name their products. I share the story of a scientific instrumentation company and, and how their brand voice is like extremely buttoned up. Like they sell, they sell devices to laboratories, right?
Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. When selecting your company and productnames, consider the following: Uniquely Familiar. Intuitive URL. Avoid Hyphens.
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