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Our skills and expertise go well beyond that, encompassing brand management, the art of persuasion, understanding nuanced audiences and channels, a genuine flair for language crafting and creative writing, and borderline-obsessive grammar knowledge.”. Fatiguing your audience. Once you get it down, it can take only a few minutes.
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Internationalization/Localization Do you anticipate an international audience? Analytics/Metrics What key startup metrics will you need to track? If so, how do they interact? Are users otherwise grouped by the system, maybe by background (employer, university) or preferences? How important is support for multiple languages?
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Most of your audience arrives on your site aware of what they need to fix. Say you’re writing about how to marry Google Analytics and CRM data. The same applies to instructions that rely on opaque, catch-all terms: “Segment your audience based on key factors.” All correct, all useless. Examples are windows into the “how.”.
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