Occam's Razor

JULY 22, 2013

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

OCTOBER 16, 2022

The email list recipients weren’t the business’s target audience; Because of this, many had a negative buying experience; Half wrote negative reviews or warned friends to avoid the brand. Website analytics data and voice-of-customer (VoC) research show where and why shoppers fall out of your acquisition funnel. Edin Šabanovi?

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

SEPTEMBER 9, 2021

Both of these brands involve their target audience. It shows the audience that their brands are accessible, interested in them, and—through customers, influencers, and thought leaders’ validation—trustworthy. Is our audience demographic using it? On Twitter , it’s laid back to suit the B2C, creative audience segment.

Social Media 142

Social Media Media Developer Marketing 142

www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Audience/Traffic. › Analytics › Actionable Analysis. Additionally, use social media advertising to target your audience and to send them to your page rather than off of the social media site.

Social Media 86

Social Media Media B2C New York 86

View from Seed

JULY 24, 2015

Here’s Mike’s comment: Boston’s B2C problem is one of values. Said another way: More consumer transaction vs audience focus companies in #Boston #BostonB2C @robgo @bijan pic.twitter.com/NpQgVsHP2C — David Chang (@changds) July 21, 2015. But all of these things must be combined with an analytical approach.

Boston 120

Boston Cofounder B2C PR 120

ConversionXL

MAY 1, 2019

That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. If your target audience doesn’t like the way you present information, they won’t learn from it—not because they can’t but because they’d rather not. We spend more time with things we like—even if we don’t retain information better.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Hearpreneur

JULY 17, 2020

Agriculture, the sector which employs the most number of people in the world will be driven by Analytics, IoT, and Cloud Computing, a farmer can expect better yields and prices. A lot of new digital wallets are not only restricted to B2C transactions. Governments around the world are adopting Digital Infrastructure for growth.

Technical Review 139

Technical Review Entrepreneur Software Review Affiliate 139

VC Cafe

MAY 4, 2021

With an already existing user base, it’s easier for incumbents to roll out new features to a ready-made audience. Racket is very “bare bones” at the moment in terms of editing abilities, analytics, social features etc. A few already launched but several others are in development. Telegram launched Voice Chat 2.0

Audio 139

Audio Software Review Open Source Social Network 139

ConversionXL

JUNE 8, 2017

Since you already “know” what is good for each of the segments you identified, you can just roll out your personalization to 100% of your audience and score a win. You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. First party historical data.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

JUNE 25, 2021

Understanding how your product launch fits into the bigger picture will help you discern: How to build awareness in the introduction stage (this strategy will vary based on product type, industry, target audience, etc.) Based on the audience response, tweak your messaging accordingly. Conducting user research to understand their needs.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content. But don’t rely on numbers alone.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JUNE 16, 2022

Use insights from analytics to fine-tune your offers and increase their effectiveness. To secure a sale, you have to show up where your audience is looking for information. B2C or B2B, all marketing is people talking to people. Learn as much as you can about your audience. Do product videos increase click-through rates?

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

MAY 22, 2017

In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products. Basically, a tactic’s effectiveness fades with time as an audience is exposed to it more often. It was 2003. Image Source.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 You can set up your Google Analytics tracking here. trillion in 2014.

SEO 80

SEO eCommerce Software Review Analytics 80

ConversionXL

MARCH 10, 2017

However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. Generally, you’ll want to start by testing to variations on a small portion of your audience. Research your audience’s voice. Test your subject lines and measure the right metric.

Email 93

Email Campaign Mobile Audience 93

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Marketing basics are needed as well so you can research our target audience and understand them to deliver content that drives email signups and crowdfunding backers.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. And then from there, we're able to do written content.

SEO 90

SEO Search Generative AI Engineer 90

Occam's Razor

JULY 6, 2016

Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people." It does not matter if you are are B2B or B2C. Imagine how many problems will be found, how much improvement can be driven… all without Google or Adobe Analytics.

Design 87

Design Software Review Mobile Analytics 87

Women Entrepreneurs Can

APRIL 5, 2019

To garner the most interest, live events should be focused and tailored to specific niche of your audience. Small B2B or B2C conferences. These are the types of events that your audience will recognize and be interested in. Use social media analytical tools to track engagement over the course of your event.

Small Business 40

Small Business Marketing Social Media Hosting 40

YoungUpstarts

OCTOBER 27, 2020

As its name implies, engagement marketing, also called experiential or event marketing, uses well-thought, resourceful methods to engage with targeted audiences. Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

YoungUpstarts

OCTOBER 30, 2019

B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. Never forget that pleasing an algorithm can often mean that you forget your actual audience. This will provide you with some significant benefits.

B2B 138

B2B B2C Social Media SEO 138

Mucker Lab

APRIL 6, 2023

If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. For example, Amplitude is a product analytics software. With that, you attract the same audience (in this case, marketers) as your main product, but this thing is free. The usage is a great first focus area.

Product 78

Product CTO Hire Startup Fractional CTO 78

Occam's Razor

JANUARY 20, 2010

It could be a good thing ("you were great, engaged the audience") or a not such a good thing ("no one understood a thing you were saying, hence so many questions"). End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Before you analyze do one small thing.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

NOVEMBER 6, 2015

Basic combination: sales backend, Google Analytics e-commerce, and Optimizely. How to manage it… Always integrate your testing tool with Google Analytics to see if the revenue numbers (mostly) match up. Not only does your sample need to be large enough, but it needs to be representative of your entire audience, as well.

PPC 48

PPC Software Review Technical Review Campaign 48

ConversionXL

APRIL 22, 2015

Even if we sell the same products to the same demographic, many things can be different – traffic sources, relationship with the audience, customer support etc. It’s not like you open up Google Analytics and the data will come telling you stuff. B2B and B2C. But you are Wal-Mart, and I am Whole Foods.

Analytics 48

Analytics Technical Review Conversion Framework 48

YoungUpstarts

SEPTEMBER 27, 2019

You need to have great content that will engage your audience and convince them to take action. However, don’t always use content to bombard your audience with information about your company or properties. The good news is that there are numerous web analytic tools out there that you can use to measure the performance of your site.

B2C 147

B2C Flash B2B Lead Generation 147

Occam's Razor

OCTOBER 10, 2011

Conversation Rate = # of Audience Comments (or Replies) Per Post. A high conversation rate requires a deeper understanding of who your audience is, what your brand attributes are, what you are good at, what value you can add to your followers and the ecosystem you participate in. Have meaningful conversations with your audience.

Social Media 166

Social Media Metrics Conversion Media 166

YoungUpstarts

MAY 17, 2017

Begin by analysing the categories, keywords and audiences your competition is targeting. Define your target audience. Hence precisely defining your target audience becomes important and that’s where a buyer persona comes into picture. For a B2C business, create a press release kit that can be distributed.

Marketing 133

Marketing Social Media B2C B2B 133

ConversionXL

JULY 9, 2015

Here are a few questions you should be able to answer based on the information gathered in your sign up form and/or via analytics: What was the traffic source for converted users? One of the most important rules of any salesperson or marketer is know your audience. What demographics data can you extrapolate from your paying users?

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

MARCH 4, 2016

Business Intelligence/Analytics: Help generate critical and actionable insights from raw data combined from myriad sources. Major lessons learned: Important to experiment with the structure of your content to find the one that works the best for a certain audience. Examples: Yesware , ToutApp , Sidekick , Close.io. min (+23.5%).

B2B 48

B2B Sales Technical Review Software Review 48

ReadWriteStart

JULY 23, 2021

It’s just raw mechanical analytics that they do to determine whether we will show this to people. So think about the moment that your audience might be online, the moments that they might check LinkedIn and might engage with your content. For B2C Brands, they would say Monday and Wednesday. Test Drive Your Content.

Viral 216

Viral Algorithm Framework B2B 216

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. You can use native analytics in your video tool, Google Analytics or Google Tag Manager to measure your success. Once you’ve confirmed video is meaningful for your audience, begin A/B testing.

Video 48

Video Conversion Mobile Search 48

YoungUpstarts

SEPTEMBER 20, 2019

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. You should also join various groups frequented by your target audience and take part in relevant discussions.

Social Media 113

Social Media B2B Media Marketing 113

Duct Tape Marketing

NOVEMBER 23, 2016

Assuming you’ve configured your analytics goals, you can often see what behaviors drive goal completions; from your CRM, you should be able to track which goal completions ultimately resulted in sales. Working backward from converted leads (i.e. leads that became customers), examine the individual goal completion paths.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Austin Startup

MAY 12, 2020

Growth marketers should feel completely comfortable working with marketing tools like Google Analytics, HubSpot, Bizible or any of the popular platforms that collect and help analyze marketing data. This data collection and analysis is important for both B2B and B2C, though they will certainly look very different.

B2B 96

B2B Marketing B2C Startup 96

Occam's Razor

JUNE 28, 2011

Perhaps your client did not provide you with the all important Web Analytics Measurement Model. I mean the metrics contained in 99% of web analytics reports: Visits, Page Views, or Time on Site. It is not hard to imagine what a B2C site is trying to do. Let us not make them the center of our web analytics existence.

Metrics 127

Metrics Web Analytics Campaign 127

ReadWriteStart

AUGUST 19, 2019

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. You need to make sure it approaches the audience. It comprises of SEO content, indexing, keyword analytics, hyperlinking of sites, and working on the website to make it prominent on result pages.

Small Business 138

Small Business Marketing SEO Social Media 138