ConversionXL

SEPTEMBER 13, 2018

Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. That’s as useful as analytics without analysts: troves of data but no actionable insights. Acquisition.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Occam's Razor

JANUARY 2, 2013

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. My postulation is that by this time next year the tool will be almost unrecognizable. [My

Analytics 160

Analytics Search Campaign eCommerce 160

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

JULY 29, 2014

After reading some of our subscriber feedback , we noticed that many ConversionXL readers didn’t have a solid foundation with a proper Google Analytics setup. That’s a problem, because if your analytics isn’t properly configured from the beginning, how could you ever expect to gather any insight? image source.

Analytics 132

Analytics Software Review eCommerce Search 132

TechEmpower

JULY 24, 2023

What are your key Startup Metrics ? Internationalization/Localization Do you anticipate an international audience? Analytics/Metrics What key startup metrics will you need to track? What metrics will you need for future funding rounds or operations? How will you be taking this to market? Administer users?

Developer 520

Developer Technical Review CTO Hire Fractional CTO 520

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

Up and Running

DECEMBER 6, 2021

Our skills and expertise go well beyond that, encompassing brand management, the art of persuasion, understanding nuanced audiences and channels, a genuine flair for language crafting and creative writing, and borderline-obsessive grammar knowledge.”. Fatiguing your audience. Once you get it down, it can take only a few minutes.

Small Business 153

Small Business Marketing Software Review Technical Review 153

ConversionXL

OCTOBER 21, 2014

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113

Analytics Software Review Metadata Campaign 113

The Startup Magazine

JUNE 15, 2023

Content Personalization: With content publishing software, businesses can tailor content to meet their target audience’s specific needs and preferences. These tools also facilitate efficient audience engagement by monitoring and responding to comments and messages.

Software Review 158

Software Review Software Small Business Social Media 158

The Startup Magazine

MAY 3, 2024

Medical professionals are competing not only on the quality of care delivered but also on their ability to reach and engage their target audience effectively. It involves engaging with your audience in meaningful ways. Even in this digital age, healthcare is more competitive than ever.

Marketing 147

Marketing Social Media Analytics Audience 147

Occam's Razor

JUNE 25, 2012

For example, people are really shocked when they hear that even with no web analytics or advertising analytics tool on a site their behavior on the site gets automatically logged into server web logs. Some web analytics tools providers still user third-party cookies, and often their customers are unaware.

Analytics 131

Analytics IP Web Metrics 131

ConversionXL

JUNE 16, 2022

It also helps you: Create the right type of content; Reach the right target audience on the right channels; Produce content faster; Cut down on wasted time and spend; Quickly onboard new team members; Incrementally improve marketing by learning from each campaign. Target audience. Where you’ll engage audiences. Marketing funnel.

Campaign 149

Campaign CTO Marketing Social Media 149

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 92

Metrics Analytics Forecast Software Review 92

Up and Running

MAY 3, 2021

To answer this question, you need to have a set of metrics that give you a clear picture of what’s going on in your business. Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. Site speed.

Small Business 148

Small Business Caching Metrics Analytics 148

The Next Web

DECEMBER 4, 2013

Identify the audience. Strategy Adopted: Leveraging Social Media Analytics. On social media, you can pinpoint an audience in real-time. Metrics on keywords, follower profiles and competitors all help define your target listener. Once you have identified your audience, locating them is the next step.

Social Media 158

Social Media Media Viral Startup 158

YoungUpstarts

SEPTEMBER 30, 2020

Having this type of account will provide you with more information about your profile and audience. In order to effectively track your campaign’s success, you should have an account with an analytics service that can report on metrics like web traffic, sales, and clicks of specific links. If not, you may miss opportunities.

Campaign 147

Campaign Software Review Social Media Social Network 147

The Startup Magazine

JULY 21, 2021

Digital marketers promote the company’s product or service to their target audience in order to maximize revenue. First, marketers create content that appeals to the company’s target audience. Analytics is critical for growth. Tools like Google Analytics and Optimizely reveal key metrics to track campaigns and run A/B tests.

Technical Review 148

Technical Review PPC SEM Marketing 148

ReadWriteStart

APRIL 8, 2023

Personalization: Unbeatable Deals but with Privacy in Mind Thanks to the latest technology and e-shop analytics, businesses can create the perfect consumer profile and offer discounts based on purchase history and behavior. We dug deeper into the other part of analytics and found that this trend is growing in many countries.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

SEPTEMBER 15, 2020

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. In this article we’ll show you how to setup your Google Analytics to unlock actionable insights. Setting up your Google Analytics. You can read a more in-depth guide here.).

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

JUNE 27, 2016

Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important. Web analytics analysis is a key part of the ResearchXL model. Now, there are four main reasons you want to include web analytics analysis in your conversion research process… Ensure your data is reliable and accurate.

Analytics 72

Analytics Web Technical Review Conversion 72

ConversionXL

JUNE 20, 2019

The best video hosting platform varies business by business, depending on factors like: How often you’re uploading; How you plan to use the video; The viewing experience you want to give your audience; The analytics you need; The cash you have to spend. YouTube is an obvious and popular choice. DailyMotion. billion videos per month.

Hosting 127

Hosting Video Technical Review Software Review 127

ConversionXL

NOVEMBER 14, 2013

You need to speak to your audience in a way that resonates with them. Qualitative research is your best friend to get to know your audience, and observe the voice of the customer. This post comes with specifics on figuring out your online audience. #3 Web analytics - Google Analytics (or whatever you use) is a goldmine.

PPC 123

PPC Analytics Conversion SEO 123

The Startup Magazine

JUNE 16, 2024

Conducting thorough market research, sending out customer surveys, and analyzing existing customer data are all critical steps in painting a clear picture of your target audience. Whether you’re producing blog posts, e-books, whitepapers, webinars, or videos, your content should address the pain points and questions of your audience.

Lead Generation 148

Lead Generation Artificial Inteligence Technical Review Audience 148

ConversionXL

JULY 8, 2021

If audience building is a priority, email subscribers should be an important metric. Conversion rates aren’t simply a metric for you to beat (although there’s no doubting it’s enjoyable). Granular insights around metrics such as keyword conversions, for instance, is where strategic decisions can be made.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

FEBRUARY 3, 2022

Growth marketers can then use audience segmentation and multivariate testing to understand what resonates best with different sub-segments, informing more personalized communication. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102

Framework Marketing Acquisition Retention 102

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 2) Market .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Analytics 125

Analytics Channel Metrics Web 125

ConversionXL

APRIL 25, 2016

Note that I’m recommending Google products since we’re using Google Analytics throughout this article, but there are many measurement alternatives, like Mixpanel or Localytics. The developers can use Google Analytics goals to track when users collect a certain number of cards, upgrade a card, advance to a new level, etc.

Analytics 48

Analytics Mobile Metrics Acquisition 48

ReadWriteStart

OCTOBER 20, 2023

Meeting growth metrics, achieving profitability, and ensuring a substantial return on investment are now integral parts of the startup journey. Know Your Target Audience Understanding your audience is fundamental. From SEO to social media ads, effective marketing is about targeting the right audience with the right message.

Technical Review 137

Technical Review Startup Silicon Valley Agile 137

ConversionXL

SEPTEMBER 9, 2021

Both of these brands involve their target audience. It shows the audience that their brands are accessible, interested in them, and—through customers, influencers, and thought leaders’ validation—trustworthy. Combining these goals and objectives will give you meaningful metrics to track. Is our audience demographic using it?

Social Media 142

Social Media Media Developer Marketing 142

Hearpreneur

OCTOBER 25, 2023

Ensure that your website is easy to navigate, loads quickly, and is mobile-responsive to cater to a diverse audience. Second, focus on digital marketing channels that align with your target audience—SEO, social media, and email marketing have been invaluable for us. Thanks to James Emery, The Neighbours Cellar ! #15-

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

ConversionXL

OCTOBER 5, 2016

For example, UX learns who the audience is for the business and designs experiences specifically for those people. If the user experience team knows that 75% of their audience are visually impaired, they’ll make sure things are designed in such a way that the site is easier for visually impaired users to use. Fix any bugs encountered.

Technical Review 104

Technical Review Software Review Mobile Analytics 104

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

The Startup Magazine

JANUARY 20, 2025

By using data to inform your marketing plans, you can make better decisions, target the right audience, and maximize your ROI. Data-driven marketing ensures that every part of your budget spent has the highest potential for impact by targeting the right audience and refining campaigns based on performance data.

Artificial Inteligence 143

Artificial Inteligence Marketing Campaign Startup 143

Occam's Razor

DECEMBER 8, 2017

Now, let’s talk analytics and accountability. If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else. Did we reach a large audience? Better than Reach and Brand Lift metrics?

Global 123

Global Metrics Artificial Inteligence Oakland 123

ConversionXL

JANUARY 9, 2019

These techniques—such as stakeholder and user interviews , which I cover below—are mostly qualitative because the best audience insights surface during conversation and observation. Is it higher usability metrics, like task completion and conversions, or something beyond analytics, like revenue? How will success be defined?

Design 131

Design Software Review Audio Technical Review 131

View from Seed

MARCH 24, 2021

In this comprehensive template and guide we break down each of the nine core sections in the deck: intro , team , what do you do , is it working , why does it matter (market) , can you be the best in the world (product, growth, financial metrics) , where are you going , what do you want (the ask) , and appendix. ” (Lee Hower).

Seed Stage 177

Seed Stage Hiring IPO Analytics 177