VC Cafe

FEBRUARY 6, 2025

Data Analytics for Multiomics: Create advanced analytics solutions that can handle the large volumes of data generated by multiomics research, focusing on areas like cancer monitoring and drug development. B2B Financial Transparency Many SMB-dominated industries suffer from complicated payment flows and low trust between parties.

Software Review 78

Software Review Technical Review Startup Software Engineering 78

Startup Professionals Musings

AUGUST 24, 2022

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. I paraphrase here the key challenges he identifies, adding my own insights: Marketing ROI requires cross-enterprise information.

Acquisition 250

Acquisition Cost Customer Sales Cycle 250

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Non-Compete 100

YoungUpstarts

AUGUST 4, 2015

In our experience, having offices in both locations is ideal for a B2B tech company because the complementary strengths of the two locales open the door for fast and sustained growth. The San Francisco Bay Area is home to one of the world’s leading B2B technology markets. Let’s start with San Francisco.

B2B 100

B2B San Francisco Israel Semantic 100

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics.

Analytics 123

Analytics Conversion Affiliate Web 123

ConversionXL

JULY 18, 2017

I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. This is power of analytics and more specifically, product analytics. Product Analytics Defined. Who Benefits the Most From Product Analytics?

Analytics 123

Analytics Product Channel Retention 123

SVPG

FEBRUARY 23, 2014

One of the most significant changes in how we do product today is our use of analytics. Any capable product leader today is expected to be comfortable with data, and understand how to leverage analytics to learn and improve quickly. When most people think of analytics they think of web analytics. That is but one type.

Analytics 87

Analytics Technical Review Aggregator B2B 87

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). Most businesses have ceded this ground, thinking that B2B SaaS is just a thing you sign up for on desktops. It’s mostly been written off.

B2B 92

B2B Mobile Analytics Deal Flow 92

ConversionXL

AUGUST 27, 2020

According to Amplitude , product analytics “show you who your users are, what they want, and how to keep them.” ” I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. The secret to their success?

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

JULY 18, 2017

I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. This is power of analytics and more specifically, product analytics. Product Analytics Defined. Who Benefits the Most From Product Analytics?

Analytics 107

Analytics Product Channel Retention 107

YoungUpstarts

MAY 30, 2014

Data analytics let you predict customer demand and manage resources efficiently; an analytics solution that is fully integrated with your e-commerce site can enable seamless inventory management and real-time resource planning. Big Data isn’t just for big business anymore.

Social Media 174

Social Media Mobile Analytics Cloud 174

YoungUpstarts

JULY 9, 2014

Analytics tracking. Once the site is ready to launch, analytics tracking code needs to be added to every page to track post-launch traffic and usage of the new site. Most CMS platforms will automatically update your copyright date stamp, but you may need to manually update it. Double-check the date before launch.

Metadata 173

Metadata SEO Software Review Social Media 173

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

ReadWriteStart

JULY 26, 2022

Accordingly, people were obliged to look for opportunities on online B2B chemical marketplaces. People in the chemical industries became closer even before COVID-19, B2B digital marketplaces: A New Era. — Gaurang Pancholi ; Sales and Sourcing; Rasayanconnect.com; a B2B Chemical Sourcing Marketplace. Microsoft Teams.

Germany 175

Germany San Jose Technical Review India 175

ConversionXL

SEPTEMBER 15, 2020

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. In this article we’ll show you how to setup your Google Analytics to unlock actionable insights. Setting up your Google Analytics. You can read a more in-depth guide here.).

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ReadWriteStart

APRIL 8, 2023

Personalization: Unbeatable Deals but with Privacy in Mind Thanks to the latest technology and e-shop analytics, businesses can create the perfect consumer profile and offer discounts based on purchase history and behavior. In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). Most businesses have ceded this ground, thinking that B2B SaaS is just a thing you sign up for on desktops. It’s mostly been written off.

B2B 77

B2B Mobile Analytics Deal Flow 77

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons.

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

MARCH 20, 2019

Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. The analytics portal syncs with independent CRMs to wed engagement and sales data. That’s only one segment of the B2B market. Use analytics from ad campaigns to prompt sales staff to take action.

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

JANUARY 4, 2016

When most people hear “web analytics,” they tend to think about counting visitors, transactions, and conversion rate on a transactional site, such as an eCommerce store. More on this as we get deeper into measurable web analytics for B2B marketing sites. The above concepts can be easily applied in any web analytics software.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

Startup Lessons Learned

SEPTEMBER 6, 2012

Lean Analytics: Using Data to Build a Better Startup Faster with Alistair Croll and Ben Yoskovitz. In this workshop, Lean Analytics authors Croll, Founder of Solve For Interesting, and Yoskovitz, VP of Product at GoInstant, will teach you how to use analytics to find product/market fit before your money runs out.

Lean 154

Lean Cofounder Startup Analytics 154

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

YoungUpstarts

JULY 16, 2019

AI tools are currently transforming the world of B2B sales, and some of the unique ways AI can streamline your sales process might surprise you. Advanced analytics aid sales teams in seeking out customers who are most likely to convert, which means time and energy isn’t wasted by making offers at the wrong time or to the wrong person.

Artificial Inteligence 113

Artificial Inteligence Sales Sales Cycle North America 113

YoungUpstarts

DECEMBER 21, 2018

For example, LinkedIn tends to be most popular for business-to-business (B2B) companies, while Instagram is best for food, fitness, fashion, and other consumer goods with a strong visual presence. Most social media platforms provide audience analytics to help you review your follower demographics and their peak times of activity.

Social Media 159

Social Media Small Business Media Software Review 159

ConversionXL

DECEMBER 2, 2020

The first two are more familiar to B2B marketers; the last one often applies to B2C. Say you’re writing about how to marry Google Analytics and CRM data. If the purpose of the analysis is to identify top traffic sources, a much clearer step is “Identify your top two traffic channels in the Google Analytics ‘Acquisition’ report.”.

Analytics 161

Analytics Acquisition Channel B2C 161

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Finally, they will aim to reduce delivery time through intelligent route planning and the usage of data analytics.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

NOVEMBER 22, 2022

If marketing analytics show a correlation between form submissions and sales qualified leads (SQLs), visitors and form submissions become KPIs because they give you the full picture of how you’re progressing toward the goal. Analytics platforms track a wide range of metrics by default. Website traffic is a digital marketing staple.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

NOVEMBER 4, 2021

Understand that B2B buyers are still humans. Maya Shah-Ceccotti , senior product marketing manager at ScreenCloud, claims that marketers in the B2B space often neglect that end buyers are still humans who are only representing businesses. There is no reason why the same shouldn’t apply to B2B customers.

Product 127

Product Marketing B2B Technical Review 127

YoungUpstarts

SEPTEMBER 16, 2020

Predictive analytics and progressive lead profiling. Analytics on all of your efforts to help you optimize and measure the success of your campaigns. Oracle Eloqua is a marketing automation platform for B2B companies looking to engage with customers across various channels and create meaningful experiences. Oracle Eloqua.

Marketing 179

Marketing SMS Campaign Channel 179

VC Cafe

JANUARY 22, 2021

AWS Marketplace Startup Program – the ‘app store’ for B2B startups who are interested to sell their product to AWS customers. AWS is a market leader in Cloud technology, and as such the company has a range of Go To Market programs to help startups scale. Below are the Amazon and AWS outreach programs in no particular order.

Technical Review 174

Technical Review Startup Venture Capital Incubator 174

YoungUpstarts

FEBRUARY 29, 2016

Let’s say your company is in the B2B Software as a Service (SaaS) space. Website tracking and analytics can also identify when prospects return to your website. specialises in helping clients in the Technology, Healthcare and B2B sectors increase their revenue and profitability. .

Sales 100

Sales Technical Review SEO B2B 100

ConversionXL

APRIL 1, 2019

For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences. Analytics data is one piece of the puzzle to be paired with qualitative research.

Technical Review 133

Technical Review Marketing Software Review Audience 133

ConversionXL

OCTOBER 25, 2018

The same goes for analytics: Understand a current tool before adding another.). Attaining that level of attribution—the key to improving outcome measurement—breaks down in a couple of spots: Web analytics. The amount of data you pass from your web analytics tool(s) to your CRM is a major fault line. Data types are important.

Demand 132

Demand Vertical Campaign Channel 132