Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

YoungUpstarts

OCTOBER 27, 2020

Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences. However, various companies may prefer B2C engagements to B2B. Marketing through these channels may also require businesses to measure campaign performance using certain tools.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. Segments include any “ subset of your Analytics data ” (e.g.

Retention 126

Retention Analytics Campaign eCommerce 126

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 133

Metrics B2C B2B Channel 133

YoungUpstarts

MAY 17, 2017

Here’s an example of a B2B buyer persona for a customer who is looking for tools that offer marketing automation and assist him in analyzing the social media activities of his business: Get started with a blog. If you are a B2B business, your first choice should be LinkedIn. For B2B business the metrics you could be targeting are.

Marketing 133

Marketing Social Media B2C B2B 133

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

Programming 97

Programming Revenue Analytics Software Review 97

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 100

Metrics B2C B2B Channel 100

ReadWriteStart

AUGUST 19, 2019

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. If your business has no visibility on social media channels, you lack the most significant marketing well. You can also use your social channels for sponsored ads.

Small Business 138

Small Business Marketing SEO Social Media 138

ConversionXL

MAY 22, 2017

In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” It was 2003.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Non-Compete 100

ConversionXL

NOVEMBER 22, 2022

Traffic by channel: Find out where your visitors come from Where to track traffic by channel 3. Their insights support decision-making and budget management by identifying profitable channels and honing in on where to maximize conversions. Analytics platforms track a wide range of metrics by default.

Metrics 105

Metrics Analytics Marketing Acquisition 105

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. Let's say you work at www.adobe.com and you've just started to use Google Analytics.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

JULY 6, 2016

Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people." It does not matter if you are are B2B or B2C. Imagine how many problems will be found, how much improvement can be driven… all without Google or Adobe Analytics.

Design 87

Design Software Review Mobile Analytics 87

Occam's Razor

SEPTEMBER 15, 2014

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content.

Analytics 143

Analytics Metrics Mobile DC 143

crowdSPRING Blog

JULY 29, 2016

There’s a reason such resources are in high demand: 88% of all B2B businesses are investing in content marketing , along with 80% of B2C businesses. Many of these resources focus on tactics and analytics. Of course folks are gonna want to know how to get it right. A great deal focus on management and tone.

Marketing 48

Marketing B2C Audience Aggregator 48

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. That data is not in Google Analytics.

Analytics 140

Analytics Aggregator Channel B2B 140

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. An easy integration with Google Analytics will let you see which customers ended up converting and you will soon be able to write your own success formula. Online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . via B2B Marketing Alliance ].

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

Web 139

Web Analytics Technical Review Affiliate 139

Occam's Razor

FEBRUARY 28, 2017

Bonus: Remember, you can measure profit everyday in Google Analytics! ]. You’ll recognize these most commonly as being set by Adobe or Google Analytics on your site to better track metrics like Sessions and Users. There is still a decay, if you want to get a sense for it checkout the Recency reports in your analytics tool.

Metrics 60

Metrics Analytics Acquisition Naming 60

Ben's Blog

JUNE 3, 2024

This is one of the reasons why many of the first B2B GenAI use cases were for marketing!) Then, the software will ingest the analytics and performance across channels, enabling an omnichannel strategy, and use a collection of marketing agents to run everything from market research to performance marketing and brand campaigns.

Software 84

Software Sales Marketing Vertical 84

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. You might also get asked this question: Wait, don't we have Facebook, Twitter and Google+ channels? You are B2C or B2Q or Non-profit or an Adult-oriented business. It does not stop at getting the first B2B contract. That's fine. Go, win big.

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

SEPTEMBER 10, 2012

The data you need to know depends on the product and whether you have a B2B or B2C business. If you’ve got a B2B business, ask about their industry and position in the company (and who makes the decision!). What you can discover from Google Analytics. Google Analytics custom reports are highly useful.

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

MARCH 21, 2017

Influencer marketing works in part because it bypasses the very real shortcomings of channels like display. We have been focused on improving and expanding our influencer marketing channel since then (20 months ago).”. Email has been the most productive channel for growing ButcherBox.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

AUGUST 27, 2020

According to Amplitude , product analytics “show you who your users are, what they want, and how to keep them.” ” I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. The secret to their success?

Analytics 90

Analytics Product eCommerce Channel 90

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. Google Plus.

Social Media 166

Social Media Metrics Conversion Media 166

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. I love the social nature of sharing playlists.

Web 165

Web Design Marketing Security 165

Up and Running

NOVEMBER 3, 2016

From tracking and analytics tools to automation, suddenly it becomes clear that what may have felt like an insurmountable task is actually pretty doable. Analytics tools (from Google to MailChimp). Here at Bplans, we love finding and testing new tools to make our lives (and the lives of our readers) easier.

Marketing 60

Marketing Social Media Analytics Framework 60

ConversionXL

JULY 18, 2017

I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. This is power of analytics and more specifically, product analytics. Product Analytics Defined. Who Benefits the Most From Product Analytics?

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. This is power of analytics and more specifically, product analytics. Product Analytics Defined. Who Benefits the Most From Product Analytics?

Analytics 107

Analytics Product Channel Retention 107

Occam's Razor

JUNE 28, 2011

Perhaps your client did not provide you with the all important Web Analytics Measurement Model. I mean the metrics contained in 99% of web analytics reports: Visits, Page Views, or Time on Site. It is not hard to imagine what a B2C site is trying to do. Let us not make them the center of our web analytics existence.

Metrics 127

Metrics Web Analytics Campaign 127

Duct Tape Marketing

APRIL 28, 2017

Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Over 90% B2B clients distrust content created by vendors. They can be influencers, niche experts (bloggers or content channel owners) or employees. Avoid using advocate channels to directly sell your products right off the bat.

Social Network 51

Social Network Distribution Curation B2B 51

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48