The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)
ConversionXL
DECEMBER 2, 2020
You can do this by writing helpful blog posts, sharing tips on social media, and creating a self-service knowledge base. The first two are more familiar to B2B marketers; the last one often applies to B2C. Say you’re writing about how to marry Google Analytics and CRM data. All correct, all useless. Exceptions abound.).
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