VC Cafe

FEBRUARY 6, 2025

AI-Enabled Customer Support Platform : Develop a platform that can handle a high percentage of customer support workloads, allowing companies to optimise their workforce for higher-value tasks. B2B Financial Transparency Many SMB-dominated industries suffer from complicated payment flows and low trust between parties.

Software Review 78

Software Review Technical Review Startup Software Engineering 78

ConversionXL

SEPTEMBER 20, 2021

Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance. In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. Why YouTube analytics is critical for measuring content and paid ad performance.

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

DECEMBER 3, 2018

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. They’d built a range of products that completely solved the problem—but they couldn’t reach their potential customers.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Non-Compete 100

YoungUpstarts

AUGUST 4, 2015

In our experience, having offices in both locations is ideal for a B2B tech company because the complementary strengths of the two locales open the door for fast and sustained growth. The San Francisco Bay Area is home to one of the world’s leading B2B technology markets. They live where the top customers live.

B2B 100

B2B San Francisco Israel Semantic 100

YoungUpstarts

MAY 30, 2014

If you’re a typical college grad, you may already use your mobile device as your primary gateway to the web – many of your potential customers do, too; therefore, it’s essential to optimize your e-commerce site for mobile viewing. Customers expect a hyper-personalized experience. Mobile is the future.

Social Media 174

Social Media Mobile Analytics Cloud 174

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics.

Analytics 123

Analytics Conversion Affiliate Web 123

ReadWriteStart

JULY 26, 2022

Small and medium businesses get direct exposure to international customers and seem to be coming out as the winners in the chemical market game. Almost Half of Chemical Companies Fear Losing Markets Due to Not Meeting Customers’ Needs.” — Accenture’s Global Buyer Study. Microsoft Teams. Google Meet.

Germany 175

Germany San Jose Technical Review India 175

ReadWriteStart

APRIL 8, 2023

Customers will be even more comfortable with the introduction of voice commerce, another unicorn of the online shopping experience. Sustainability is the Queen In 2023, customers have become even more environmentally conscious, as recent statistics prove. Only in 2021, 72.9% Amazon has been at it for years.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

JULY 18, 2017

I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. This is power of analytics and more specifically, product analytics. Product Analytics Defined. Who Benefits the Most From Product Analytics?

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. However, this is often a problematic view (if you care about your business or the customer experience, that is). The Mobile Website Design Problem (B2B Saas Edition). It’s mostly been written off.

B2B 92

B2B Mobile Analytics Deal Flow 92

SVPG

FEBRUARY 23, 2014

One of the most significant changes in how we do product today is our use of analytics. Any capable product leader today is expected to be comfortable with data, and understand how to leverage analytics to learn and improve quickly. Understand User and Customer Behavior. Yes, we often get great ideas by observing our customers.

Analytics 87

Analytics Technical Review Aggregator B2B 87

YoungUpstarts

JULY 9, 2014

Make sure that they are capturing all of the information you need to contact an individual without making them too long or invasive, as this will turn potential customers off. Analytics tracking. Forms are a great feature for lead generation, but they’re only useful if they work and actually notify you of a new submission.

Metadata 173

Metadata SEO Software Review Social Media 173

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I'll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today. Grab a Red Bull.

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

JULY 3, 2014

When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. The UK based customer experience management firm, Thunderhead.com, conducted a similar study of U.S.

Customer 133

Customer Analytics Conversion Lead Generation 133

ConversionXL

AUGUST 27, 2020

According to Amplitude , product analytics “show you who your users are, what they want, and how to keep them.” ” I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. The secret to their success?

Analytics 90

Analytics Product eCommerce Channel 90

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

JULY 18, 2017

I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. This is power of analytics and more specifically, product analytics. Product Analytics Defined. Who Benefits the Most From Product Analytics?

Analytics 107

Analytics Product Channel Retention 107

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. What is our lifetime customer value and how can we drive that up?

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

ConversionXL

MARCH 20, 2019

While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. The high price tag self-selects Demandbase customers. It’s not just a giant CRM that matches customers with a subset of relevant accounts. Image source ). Sales enablement.

Software Review 117

Software Review Software Marketing IP 117

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

Startup Lessons Learned

SEPTEMBER 6, 2012

In this workshop, Fraser, Founder/CEO of LUXr and Klein, Director of Product & UX at One Jackson will offer practical techniques for getting and using customer feedback. Lean Analytics: Using Data to Build a Better Startup Faster with Alistair Croll and Ben Yoskovitz.

Lean 154

Lean Cofounder Startup Analytics 154

YoungUpstarts

SEPTEMBER 16, 2020

Gather customer data across various channels and devices to have a more comprehensive profile. In fact, marketing automation platforms provide you with the ability to learn about your customers on a much deeper level and improve your personalization efforts. It’s all done by gathering and analyzing customer data.

Marketing 179

Marketing SMS Campaign Channel 179

ConversionXL

SEPTEMBER 15, 2020

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. In this article we’ll show you how to setup your Google Analytics to unlock actionable insights. Setting up your Google Analytics. You can read a more in-depth guide here.).

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. However, this is often a problematic view (if you care about your business or the customer experience, that is). The Mobile Website Design Problem (B2B Saas Edition). It’s mostly been written off.

B2B 77

B2B Mobile Analytics Deal Flow 77

ReadWriteStart

JULY 7, 2021

User-friendly courier delivery apps ensure round-the-clock fulfillment of parcels to customers across different locations. . Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

DECEMBER 21, 2018

by Aditya Narula, head of customer success at Kabbage. For example, LinkedIn tends to be most popular for business-to-business (B2B) companies, while Instagram is best for food, fitness, fashion, and other consumer goods with a strong visual presence. Use these nine social media tips to boost business and grow your brand.

Social Media 159

Social Media Small Business Media Software Review 159

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . Customer journeys are rarely linear. Consideration.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JANUARY 4, 2016

When most people hear “web analytics,” they tend to think about counting visitors, transactions, and conversion rate on a transactional site, such as an eCommerce store. The rule of seven says that seven touches are needed before a visitor will convert into a customer. Measuring the Performance of Informational Sites.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

YoungUpstarts

JULY 16, 2019

AI tools are currently transforming the world of B2B sales, and some of the unique ways AI can streamline your sales process might surprise you. Advanced analytics aid sales teams in seeking out customers who are most likely to convert, which means time and energy isn’t wasted by making offers at the wrong time or to the wrong person.

Artificial Inteligence 113

Artificial Inteligence Sales Sales Cycle North America 113

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. The full understanding of your product’s features is the first step to turning those features into valuable benefits your customers will experience after acquiring your product. Understand that B2B buyers are still humans. And nobody wants that.:

Product 127

Product Marketing B2B Technical Review 127

VC Cafe

JANUARY 22, 2021

AWS Marketplace Startup Program – the ‘app store’ for B2B startups who are interested to sell their product to AWS customers. AWS Connections – A program that facilitates relationships between AWS enterprise customers and startups to solve enterprises’ needs and, in turn, help to grow startups.

Technical Review 174

Technical Review Startup Venture Capital Incubator 174

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

APRIL 1, 2019

Your knowledge, in other words, can become a curse—a barrier that keeps you from communicating what customers care about in language they understand. For marketers in B2B sales, the challenge increases. Before you can create that, you need to know just how big the knowledge gap is between you and your customers.

Technical Review 133

Technical Review Marketing Software Review Audience 133

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105