ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 The video content will remain effective for another couple of years: from DIY to answering the most common questions to reviewing the products. In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! But video brings it to life. Our draw to video is subliminal, too.

Video 78

Video Marketing Harvest Bandwidth 78

ConversionXL

MARCH 20, 2019

Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. The analytics portal syncs with independent CRMs to wed engagement and sales data. That’s only one segment of the B2B market. Use analytics from ad campaigns to prompt sales staff to take action.

Software Review 117

Software Review Software Marketing IP 117

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

Web 139

Web Analytics Technical Review Affiliate 139

David Teten

DECEMBER 3, 2019

(To see the video above, please click the image, and then click on the Play button.). In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Unquestionably, they continuously track the number of clicks, conversions, impressions, likes, leads, and shares for all the posts and videos.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

VC Cafe

JANUARY 22, 2021

AWS Marketplace Startup Program – the ‘app store’ for B2B startups who are interested to sell their product to AWS customers. The program helps boost sales through its customer engagement tools (video content, dedicated storefront, editorial curation), merchandising, and strategic support.

Technical Review 174

Technical Review Startup Venture Capital Incubator 174

ConversionXL

MAY 1, 2019

You can sell clothes with images; you’d struggle to sell an online game without video. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. If your professor lectures, you study notes; if you take an online course, you rewatch videos or download slide decks. Text content is cheap.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

VC Cafe

SEPTEMBER 22, 2022

AtBay – insurance for the digital age Artlist – royalty free music and SFX for videos Armis – asset cybersecurity platform AppsFlyer – mobile attribution analytics Checkmarx – application security platform Cloudinary – image and video cloud CDN Cybereason – predict and prevent ransomware attacks Deel – (..)

Software Review 109

Software Review Israel B2C Open Source 109

YoungUpstarts

OCTOBER 10, 2012

Even PhD analytics eggheads. While its B2B social media team was attracting large audiences in its market, it failed to engage them because it lacked credible, regularly refreshed content. Finally, it began experimenting with content delivery, and was among the first firms to exploit the power of video to tell customer stories.

Customer 154

Customer Fractional CTO Canada Technical Review 154

ConversionXL

JULY 8, 2021

If you’re using content to generate leads for your B2B or SaaS business, it’s critical you measure how well your activities are contributing to the cause. For example, Vidyard have a library of resources on various video marketing topics: If you’re producing content at this scale, you better be sure it’s converting.

Conversion 156

Conversion CPA Metrics Analytics 156

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. Webcasts – Live videos viewed online.

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

APRIL 1, 2019

For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences. Analytics data is one piece of the puzzle to be paired with qualitative research.

Technical Review 133

Technical Review Marketing Software Review Audience 133

ConversionXL

NOVEMBER 22, 2022

If marketing analytics show a correlation between form submissions and sales qualified leads (SQLs), visitors and form submissions become KPIs because they give you the full picture of how you’re progressing toward the goal. Analytics platforms track a wide range of metrics by default. Traffic from Display and Video ads.

Metrics 105

Metrics Analytics Marketing Acquisition 105

VC Cafe

MAY 4, 2021

Instagram announced last week that it will allow livestreams without the need to turn on video, essentially enabling live audio rooms. Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways). Racket is very “bare bones” at the moment in terms of editing abilities, analytics, social features etc.

Audio 139

Audio Software Review Open Source Social Network 139

ConversionXL

OCTOBER 16, 2022

Website analytics data and voice-of-customer (VoC) research show where and why shoppers fall out of your acquisition funnel. Google Analytics helps you dig into where leaks occur. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Edin Šabanovi? Of Instagram’s 1.5

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. Social media platforms (e.g.,

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. Do product videos increase click-through rates? Use insights from analytics to fine-tune your offers and increase their effectiveness. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

JUNE 16, 2020

On these days, I would open up Google Analytics , look for pages with declining year-over-year traffic, and spend 30 minutes sprucing up each page. When we find ourselves looking for quick wins, we pull up a Google Analytics report with landing pages that have decreased year-over-year in sessions. Each page type is used by 8–30 URLs.

SEO 121

SEO Technical Review Software Review XML 121

Up and Running

NOVEMBER 4, 2020

Once the website goes live, check the stats on your website using Google Analytics or a similar tool. Certain B2B companies may not need mobile apps because most of their transactions are occurring when people are at their office, already in front of a computer and not checking their mobile phones (or at least not in front of the boss!).

Developer 86

Developer Mobile eCommerce Design 86

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. A visual learner, for example, might watch a YouTube video before signing up for a webinar. Which have the most potential?

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. If you are in B2B, you’ve certainly heard of account-based marketing by now. Firmographics.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

SEPTEMBER 16, 2020

This post contains video, click to play]. But web analytics or heat maps can’t tell you anything about the quality of your words. For specific B2B folks (targeting by title + industry), LinkedIn is a good bet. Any video conferencing tool with screen-sharing functionality works. Being weird was the point.

Campaign 116

Campaign B2B Software Review Differentiation 116

Hearpreneur

MAY 18, 2022

After reflecting on the dark forces that confront children in their daily lives, wanting to speak to them about their inner energy and show them how to calm their minds with fun and interesting meditation , I realized that the global platform of a video game would be the best way to reach them and teach them about love and kindness.

Entrepreneur 143

Entrepreneur Technical Review Software Review Jordan 143

mashable.com

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Check out this quick demo video to get an idea of Optimizely’s services, which range from $19 to $399 per month: 2. Check out the demo video below to see the interface in action. Heavy-Coding-Required A/B Testing Resources 1.

Developer 73

Developer Software Review PHP Social Media 73

Hearpreneur

MARCH 15, 2019

With an SOS button that gives both GPS location AND streaming video and audio (allowing the police to put a face to a crime if one does occur), it is a game changer in the world of personal safety. 12- Solve a problem in international B2B payments. So, that’s why I started my own video production business. 15- Passion for film.

Entrepreneur 117

Entrepreneur Technical Review Software Review Atlanta 117

ConversionXL

JUNE 2, 2022

According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. DocuSign continues to create weekly blog posts, monthly videos, and post valuable content daily on social media. My experience is true for many others.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Startup Professionals Musings

JANUARY 15, 2022

If your business is industrial B2B products, social media should be low on your list. These days, video production is also a useful skill. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics. Assess social media relevance to your product or service.

Social Media 315

Social Media Media Startup Analytics 315

Duct Tape Marketing

JULY 14, 2022

We turn any video into an interactive webinar that you could set on a recurring schedule or join on demand. There's no live video. It's not a video on YouTube. Like they might have a gated landing page or they might have a video with CR YouTube, but that's not a webinar experience. John Jantsch (03:09): Yeah.

Technical Review 96

Technical Review Demand Cofounder Video 96

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 92

Metrics Analytics Forecast Software Review 92

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. But that's all from one video.

SEO 90

SEO Search Generative AI Engineer 90

bijoor.me

MARCH 26, 2014

B2B Sales Process. Business Analytics & Intelligence. Business Analytics PaaS (baPaaS) : tools that focus on making data storage, data retrieval, and data processing accessible for business engineers including support for big data Examples : TIBCO Spotfire , QlikView , SAP BusinessObjects BI OnDemand , Platfora. Technology.

Framework 42

Framework Cloud Software Review Azure 42

VC Cafe

JANUARY 20, 2014

AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. In 2014, those bucks will flow toward content marketing, social media lead-gen and analytics tools. These quants work with more vendors than ever, while building their own customized analytics engines.

B2B 111

B2B Technology PPC Marketing 111