ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via The study covered various sectors, including B2B, B2C, nonprofit, retail and e-commerce.

Email 93

Email Campaign Mobile Audience 93

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

JULY 9, 2015

Here are a few questions you should be able to answer based on the information gathered in your sign up form and/or via analytics: What was the traffic source for converted users? Using a comprehensive analytics platform is key to gathering and interpreting data to create, revise, and test both your lead gen and signup funnel.

Analytics 48

Analytics Conversion Software Review Email 48

crowdSPRING Blog

APRIL 6, 2015

Marketing is an analytical process. Plus, other powerful analytical tools are easily available to you just a mouse click or browser tab away. Every business, whether B2B or B2C has to bring in customers. Setting goals comes first. Developing strategy is second. And fourth? Well fourth is measurement and data analysis.

Metrics 48

Metrics CPA Lean Marketing 48

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! Thanks to Grant Gordon, Artemis Health ! #15- 15- Create a solution.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

SEPTEMBER 10, 2012

The data you need to know depends on the product and whether you have a B2B or B2C business. What you can discover from Google Analytics. If you have correctly set up goals and/or e-commerce tracking in Google Analytics, you can get some insightful data. Google Analytics custom reports are highly useful.

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. E.g. Message match / headline match from PPC ad to landing page. Michele Kiss: Mastering Analytics for Optimization Success. Analytics and testing should live together in an organization. pic.twitter.com/T2OjzFm2U8.

San Antonio 86

San Antonio Metrics B2B Analytics 86