Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

Web 139

Web Analytics Technical Review Affiliate 139

The Next Web

MARCH 3, 2014

Your mission is to grow, and for B2C companies it means more users. Russia, with its 145M population has been providing 21 percent of our downloads ever since, and it is our second largest market after the US to date. When you’re marketing a startup, you don’t have a fat marketing budget. How do you approach this daunting task?

Brazil 158

Brazil Technical Review PR Development Team Review 158

Occam's Razor

NOVEMBER 18, 2014

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. You start to see weird things like Russia and India are the same.

Analytics 145

Analytics Sierra Leone Channel Conversion 145