Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Implement SEO best practices. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Software Review Analytics 80

www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. SEO Paid Search Search Marketing. › Analytics › Actionable Analysis. Get the ClickZ Analytics newsletter delivered to you. Web Analytics. ); //. B2C Email Marketing.

Social Media 86

Social Media Media B2C New York 86

YoungUpstarts

OCTOBER 30, 2019

B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. Ignore SEO. While marketing professionals will always focus primarily on SEO boosts, it’s a good idea not to get too bogged down in it.

B2B 138

B2B B2C Social Media SEO 138

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. Log into the Advanced Segmentation tool in your web analytics tool.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

MAY 1, 2019

That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Google Analytics 360, for example, offers limited information, placing prominent calls-to-action to talk to their sales team: Google Analytics 360 serves primarily enterprise customers.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" That data is not in Google Analytics.

Analytics 140

Analytics Aggregator Channel B2B 140

ConversionXL

NOVEMBER 8, 2018

In search results, earning the answer for a voice query depends largely on the implementation of SEO best practices. Other learnings offer greater specificity or diverge slightly from SEO best practices: Keep answers under 30 words. The snippet that voice assistants read back to users is usually just under 30 words.

B2B 100

B2B eCommerce Search Non-Compete 100

ReadWriteStart

AUGUST 19, 2019

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. — Work with the best emails strategy available and stay up-to-date — SEO support. SEO is the biggest asset of any successful website. Without a proper SEO team, your business will gain credibility.

Small Business 138

Small Business Marketing SEO Social Media 138

Occam's Razor

NOVEMBER 18, 2014

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. Like a vast majority on planet Earth, I love data visualizations.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

ConversionXL

FEBRUARY 12, 2015

Optimizers don’t have the luxury of just being copywriting wizards or analytics ninjas – have to be both and then some. Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. A lot of people think that numbers are not sexy, and are even afraid of analytics.

Conversion 48

Conversion Analytics Software Review Hiring 48

Occam's Razor

JULY 22, 2013

If I'm doing SEO for keyword cluster xyz, what am I really solving for? Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 Oh, and what is that small SEO effort at the very top?

Framework 164

Framework Marketing Metrics Audience 164

Ben's Blog

JUNE 3, 2024

We are just beginning to see companies that are using AI agents to complete narrow, end-to-end (e2e) marketing tasks: A/B testing specific campaign assets, optimizing ad bidding and buying, tracking attribution and analytics, iterating content based on performance, and then making creative decisions (vs. via Captions ).

Software 84

Software Sales Marketing Vertical 84

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. According to Rand, having a transcript can make a difference as well… Rand Fishkin , Moz : “Although video is a visual medium, the text component is very important when it comes to SEO. What to Test.

Video 48

Video Conversion Mobile Search 48

ConversionXL

APRIL 22, 2015

Conversion optimization is being SEO-fied more and more: rubbish content is starting to be more widespread than high quality content – and people looking get into CRO can’t tell the difference. It’s not like you open up Google Analytics and the data will come telling you stuff. B2B and B2C. Probably not.

Analytics 48

Analytics Technical Review Conversion Framework 48

ReadWriteStart

JULY 23, 2021

It’s just raw mechanical analytics that they do to determine whether we will show this to people. For B2C Brands, they would say Monday and Wednesday. If you do social media jobs or want to learn SEO techniques, writing a story is an important part. Test Drive Your Content. Phase :- Test Phase.

Viral 216

Viral Algorithm Framework B2B 216

ConversionXL

MARCH 4, 2016

Business Intelligence/Analytics: Help generate critical and actionable insights from raw data combined from myriad sources. Blogs, SEO, Ads. This may work in B2C scenarios where the transaction volumes are large and ARPUs are relatively small. Examples: Yesware , ToutApp , Sidekick , Close.io. Traditional process.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

NOVEMBER 6, 2015

PPC, SEO, IT, brand, etc.) Basic combination: sales backend, Google Analytics e-commerce, and Optimizely. How to manage it… Always integrate your testing tool with Google Analytics to see if the revenue numbers (mostly) match up. Pro Tip: Do this with your campaign team (e.g. Some want cent values, some dollar values.

PPC 48

PPC Software Review Technical Review Campaign 48

ConversionXL

JULY 9, 2015

The strongest conversions have started even before a customer lands on your site, through strategic SEO practices and targeted inbound marketing. Here are a few questions you should be able to answer based on the information gathered in your sign up form and/or via analytics: What was the traffic source for converted users?

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). This is a good practice not only for SEO but also user experience. That’s an important distinction. Page headers.

B2B 73

B2B Design Matching Search 73

Duct Tape Marketing

MAY 2, 2017

22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. Organic SEO. Analytics and conversion. More than 75% of the respondents of this survey had 1-5 employees and serve a mix of local, regional, and national customers. Believe in your online presence. Produce keyword rich, educational content.

Small Business 70

Small Business Marketing Lead Generation Non-Compete 70

Seeing Both Sides

AUGUST 16, 2012

Going B2C was daunting and not in our core DNA,” Kaufer remarked. Thanks to Stephen Kaufer for his help with this profile as well as Zach Ringer for his assistance with the research and analytics. When he saw TripAdvisor.com start to pick up traffic, he decided to pursue an online advertising based business model with banner ads.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Online chat. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. It also happens to include textual explanations for those amongst us who want to know more (and of course delightfully will help the company's SEO strategy). I love the social nature of sharing playlists. The suggestions engine they have.

Web 165

Web Design Marketing Security 165

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! Thanks to Grant Gordon, Artemis Health ! #15- 15- Create a solution.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. Michele Kiss: Mastering Analytics for Optimization Success. Analytics and testing should live together in an organization. Tools used: JIRA, SiteSpect, Apptimize, Adobe Analytics, Amazon Web Services. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

The Next Web

MARCH 3, 2014

Your mission is to grow, and for B2C companies it means more users. ASO (Appstore Search Optimization) for apps plays a similar role to SEO for websites. It is possible to get to the top 10 search results, I can guarantee you that, but you need to be creative and analytical at the same time. ASO like a pro. Isn’t that fun?

Brazil 158

Brazil Technical Review PR Development Team Review 158

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer. Maybe the problem is B2B.

Social Media 60

Social Media Media B2C B2B 60

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110