www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Media Planning Media Buying Publishing Display Advertising Video Mobile. › Analytics › Actionable Analysis. Actionable marketing tip: Build owned media in the form of a blog and video.

Social Media 86

Social Media Media B2C New York 86

ConversionXL

NOVEMBER 22, 2022

If marketing analytics show a correlation between form submissions and sales qualified leads (SQLs), visitors and form submissions become KPIs because they give you the full picture of how you’re progressing toward the goal. Analytics platforms track a wide range of metrics by default. Traffic from Display and Video ads.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

SEPTEMBER 9, 2021

On Twitter , it’s laid back to suit the B2C, creative audience segment. Short-form video. A study by Wyzowl found that people share videos at twice the rate of other types of content (great for raising brand awareness). Video content is the now, but short-form video content is the future.” And they often are.

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

APRIL 11, 2016

You often read that most people prefer to watch a video than read text. You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. The State of Video in 2016. 55% do so daily.

Video 48

Video Conversion Mobile Search 48

ConversionXL

OCTOBER 16, 2022

Website analytics data and voice-of-customer (VoC) research show where and why shoppers fall out of your acquisition funnel. Google Analytics helps you dig into where leaks occur. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Edin Šabanovi? Of Instagram’s 1.5

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

VC Cafe

MAY 4, 2021

Instagram announced last week that it will allow livestreams without the need to turn on video, essentially enabling live audio rooms. Racket is very “bare bones” at the moment in terms of editing abilities, analytics, social features etc.

Audio 139

Audio Software Review Open Source Social Network 139

ConversionXL

NOVEMBER 8, 2018

Voice, video, and an Amazon-free result. Voice search results for product queries often return video results—and exclude Amazon. The primacy of video in voice search gives ecommerce retailers a protected space in which to deliver persuasive product videos to purchase-ready consumers. Out-optimizing Amazon.

B2B 100

B2B eCommerce Search Non-Compete 100

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. But that's all from one video.

SEO 91

SEO Search Generative AI Engineer 91

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. ” How does Netflix manage to find the right show for the right user so quickly?

Programming 97

Programming Revenue Analytics Software Review 97

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Check out the video below for an easy-to-understand definition of SEO.

SEO 80

SEO eCommerce Software Review Analytics 80

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

JUNE 16, 2022

Do product videos increase click-through rates? Use insights from analytics to fine-tune your offers and increase their effectiveness. B2C or B2B, all marketing is people talking to people. Analytics will reveal which products or services customers are most interested in, but don’t leave it to the numbers.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

JUNE 25, 2021

For many inquiries, they include both videos as well as written instructions that are easy to understand and navigate. . Naturli’ , a Danish vegan food company, used Facebook ads to raise awareness and drive sales of their new plant-based alternative “Joe’Kurt”: Their video-based campaign achieved a 9.5-point

Product 96

Product Social Media Audience Software Review 96

Occam's Razor

JUNE 6, 2011

I got an email the other day with this simple question: "How do break into the world of web analytics?" There is a ton of excitement about web analytics. Therein you see one way to "break into" analytics, or anything really, you have to be good!]. Analytics or start pimping your resume left and right.

Analytics 126

Analytics Web Salary Non-Compete 126

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via The study covered various sectors, including B2B, B2C, nonprofit, retail and e-commerce.

Email 93

Email Campaign Mobile Audience 93

YoungUpstarts

OCTOBER 27, 2020

Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences. However, various companies may prefer B2C engagements to B2B. Publishing videos that help solve specific issues for a targeted niche. One example is video marketing through social media channels.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). The ebook offer is also collapsible, so the buyer can reduce its visibility or come back to it later: Autoplay videos.

B2B 73

B2B Design Matching Search 73

ConversionXL

JULY 9, 2015

Here are a few questions you should be able to answer based on the information gathered in your sign up form and/or via analytics: What was the traffic source for converted users? Using a comprehensive analytics platform is key to gathering and interpreting data to create, revise, and test both your lead gen and signup funnel.

Analytics 48

Analytics Conversion Software Review Email 48

Mucker Lab

APRIL 6, 2023

If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. For example, Amplitude is a product analytics software. So it's not a video, it’s something you can play with. The usage is a great first focus area. The second one is the self service checkout experience.

Product 78

Product CTO Hire Startup Fractional CTO 78

YoungUpstarts

SEPTEMBER 27, 2019

Reduce the file size of your videos and images. The good news is that there are numerous web analytic tools out there that you can use to measure the performance of your site. Charles Mburugu is a HubSpot-certified content writer/marketer for B2B, B2C and SaaS companies. Use minimal external style sheets. Minimize redirects.

B2C 147

B2C Flash B2B Lead Generation 147

ConversionXL

APRIL 22, 2015

It’s not like you open up Google Analytics and the data will come telling you stuff. B2B and B2C. When you start digging in the analytics data and putting together user testing plans and what not, make sure you investigate that stuff – with the intention to validate or invalidate whatever you found. Probably not.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

OCTOBER 10, 2011

On a blog, YouTube: Amplification = # of Share Clicks Per Post (or Video). On a Blog, YouTube: Applause Rate = # of +1s and Likes Per Post (or video). They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value.

Social Media 166

Social Media Metrics Conversion Media 166

YoungUpstarts

MAY 17, 2017

For a B2C business, create a press release kit that can be distributed. Coming up with a teaser video informing your audience with your business’s USPs and launch date. For B2C your metrics are: Signups. Google Analytics provides an impressive tool to track your website visits and blog sessions. Decide on a release date.

Marketing 133

Marketing Social Media B2C B2B 133

ConversionXL

FEBRUARY 10, 2021

While thorough feature pages and detailed pricing tables are great components to have on your website, what better way to qualify prospective customers than with video marketing? What types of demos are used, and are there correlations between B2B and B2C demo usage? Solution 2: Pre-recorded demos. Interpreting demo usage.

Product 120

Product B2C B2B Email 120

ReadWriteStart

AUGUST 19, 2019

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. Don’t limit your content only to blogs and articles; switch to video marketing , podcasts , and pictures. There are small business marketing strategies that will work for you.

Small Business 138

Small Business Marketing SEO Social Media 138

ConversionXL

AUGUST 27, 2019

This guide is grounded in hands-on experience with our own analytics and marketing technology implementation projects. This post contains video, click to play]. For that, you’ll serve your marketing best by putting the data into a business intelligence (BI) or analytics tool. B2B or B2C. Do not underestimate this step.

Analytics 124

Analytics Naming Metrics Campaign 124

Occam's Razor

SEPTEMBER 15, 2014

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content.

Analytics 143

Analytics Metrics Mobile DC 143

Ben's Blog

JUNE 3, 2024

Marketing is particularly well suited for adopting generative AI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video — that have driven LLM development. How do you iterate on video so it performs best on both TikTok and Instagram? via Captions ). make a product sticky.

Software 84

Software Sales Marketing Vertical 84

Up and Running

NOVEMBER 3, 2016

From tracking and analytics tools to automation, suddenly it becomes clear that what may have felt like an insurmountable task is actually pretty doable. Analytics tools (from Google to MailChimp). Thomas has seen such good results from video content, that he’s even emphasized the importance of production skills with his staff.

Marketing 60

Marketing Social Media Analytics Framework 60

ConversionXL

MARCH 21, 2017

This article is about how to build influencer marketing campaigns, not how to become an influencer, but I thought it would be illuminating to share this video by Bloomberg on a journalist’s attempt to become an Instagram influencer: Apparently it’s pretty hard work. One of the bloggers uploaded a video on YouTube and it did 125,000 views.

Marketing 78

Marketing B2C Social Media Channel 78

Occam's Razor

NOVEMBER 2, 2015

billion users (watching 6 billion hours of videos!). In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Conversation Rate (CoR) is a ratio of comments per post (or video or tweet or pin etc.) Facebook, at last count, has 1.5 YouTube has 1.2

Social Media 60

Social Media Media B2C B2B 60

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

APRIL 28, 2017

Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Brands create video and audio based aids to connect with and get on the good books of their target groups. Starbucks has an entire Twitter page dedicated to employees and company culture called Starbucks Partners. Crowd-sourced content.

Social Network 71

Social Network Distribution Curation Social Media 71

crowdSPRING Blog

JULY 29, 2016

There are thousands of articles, videos, and books out there, all eager to tell you the “secret” to effective content marketing. There’s a reason such resources are in high demand: 88% of all B2B businesses are investing in content marketing , along with 80% of B2C businesses.

Marketing 48

Marketing B2C Audience Aggregator 48

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. Let's say you work at www.adobe.com and you've just started to use Google Analytics.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Steve Blank

NOVEMBER 5, 2009

Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? Get revenue and cycle through as few iterations of Customer Validation as fast as possible — and then get some angel funding so we can hit the scale button. [.] Progress is the same.

Customer Development 270

Customer Development Developer Customer Silicon Valley 270