ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

Campaign 48

Campaign PPC Audience eCommerce 48

ConversionXL

SEPTEMBER 17, 2019

Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? All of these data points personalize the messaging for retargeting campaigns. But even a talented campaign manager can juggle only so many variables. Did they view more than Y pages?

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

Duct Tape Marketing

NOVEMBER 16, 2023

One is you should have an outside, I mean, obviously there are a lot of people that hire CPA, but they really just say, here's my stuff for the taxes in a lot of cases. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns.

Michigan 93

Michigan CPA Small Business Hiring 93

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA).

Analytics 136

Analytics Customer CPA Acquisition 136

searchengineland.com

MAY 30, 2012

Search & Analytics. How To: Analytics. Enterprise Web Analytics in the Facebook Era. This sets an immediate precedent that the job is highly analytical and weeds out the marketers who would rather talk about what kind of tree their brand would be if it were a tree. Enterprise SEM. Enterprise SEO. Local Search.

SEO 54

SEO SEM Social Media Search 54

Up and Running

OCTOBER 8, 2012

Sue originally went to school to be a CPA. It took Sue a bit longer to pull the trigger on her entrepreneurial career because she’s wired to be more analytical and risk averse than the Omars of the world. However, she was quick to pull in the reins when the marketing firm recommend some “out of the box” campaigns.

Technical Review 73

Technical Review Social Media Lead Generation CPA 73

Both Sides of the Table

FEBRUARY 21, 2010

We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. Where is it?

Metrics 153

Metrics Web Analytics CPA 153

The Startup Magazine

NOVEMBER 25, 2019

When your digitally native vertical business selects its ecommerce platform, it’s essential to get the best analytics and security: data is what enables you to plan smartly, and security is what lets you proceed safely. Sophisticated Reporting and Analytics. Top-End Security.

eCommerce 122

eCommerce Analytics Security Churn Rate 122

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. Why You Should Link AdWords and Google Analytics. But is one better than the other?

PPC 48

PPC Software Review Campaign Analytics 48

The Startup Magazine

SEPTEMBER 12, 2023

The ROI from your pay-per-click (PPC) advertising campaigns will increase with consistent monitoring and tweaking. You should examine metrics like CTR, Conversion Rate, and Cost Per Acquisition (CPA) to improve your efforts. Make use of analytics for social media to evaluate how well you’re doing and where you may make changes.

Channel 158

Channel Social Media Marketing PPC 158

Occam's Razor

MARCH 25, 2014

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. Focus on all three with everything you do with digital analytics. And many others. I want to fix that.

Metrics 157

Metrics Marketing Analytics Channel 157

Occam's Razor

MARCH 22, 2011

Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. Let's assume we are running www.macys.com and we got 1,000 Visitors to come to our site via a display advertising campaign.

Web 87

Web CPA Analytics Affiliate 87

Occam's Razor

SEPTEMBER 5, 2023

They also help ensure that you appropriately distribute the work among the analytics resources you do have available. I recommend against using Pre-Post campaign surveys for any level, as they entirely lack the ability to causally identify the impact of brand-leading initiatives. Agency does green, you do blue, no one does red.

Analytics 78

Analytics Marketing Metrics Channel 78

ConversionXL

MARCH 13, 2013

Analytics should guide your decisions – they should be actionable. They are often much harder to track than just switching on Google Analytics. One of the challenges in tracking actionable metrics is as put by Eric Ries, “ Most analytics packages are configured by default to provide mostly reports on vanity metrics ”.

Metrics 111

Metrics Analytics Aggregator CPA 111

crowdSPRING Blog

JUNE 26, 2011

The first steps are simple: website traffic is easy to analyze and many tools are available to help managers accomplish that; conversion data can also be tracked using analytical tools such as Google Analytics and others. 5 great viral marketing campaigns (and what small businesses can learn from them!).

CPA 69

CPA Analytics Viral Small Business 69

Occam's Razor

JULY 26, 2010

I am analyzing campaigns (which ones convert better and which worse), I am looking a little bit at the bounce rates, and of course I am totally obsessing about my seven step quote submission funnel (and how to reduce abandonment). The data is easily available in the web analytics tool so why not. Bottom-line: Quote, quotes, quotes.

Web 96

Web Metrics Analytics eCommerce 96

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. If you cannot get any traction with a $100 test campaign, either your ad is flawed, or your idea is.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. After the iPhone launched in 2007 to mass adoption, analytics were never the same. The solution was perfect—for earlier times: People used mostly one device.

Artificial Inteligence 93

Artificial Inteligence Channel eCommerce Mobile 93

ConversionXL

JANUARY 18, 2022

Use this to build your sub-brand framework that every digital marketing campaign must follow. This is where an external social media analytics platform, like Sprout Social , can help qualify metrics like views, likes, shares, saves, etc. Maintain posting cadence. To stay top-of-mind, extend consistency to how often you share content.

Social Media 145

Social Media Audience Media Marketing 145

crowdSPRING Blog

APRIL 6, 2015

Marketing is an analytical process. Plus, other powerful analytical tools are easily available to you just a mouse click or browser tab away. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. Setting goals comes first.

Metrics 48

Metrics CPA Lean Marketing 48

Duct Tape Marketing

JUNE 2, 2017

Determine Cost Per Acquisition (CPA): CPA = CPPC multiplied by CR. Be stocked: Stay on top of inventory needs, and if possible, use a predictive analytics tool to optimize. With rewards, you can create user-generated campaigns. The campaign led to a 225.9% This ongoing campaign works well for Flying Pie.

Acquisition 63

Acquisition Cost Customer Social Media 63

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 " Or sometimes " My manager simply does not get it / Analytics / Web / Me / Anything." It can be amazing to step outside your own web analytics tool data, your little silo, and look outside and compare. Blog Analytics.

Management 68

Management Analytics San Diego Web 68

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

Marketing 78

Marketing B2C Social Media Channel 78

Duct Tape Marketing

NOVEMBER 26, 2015

From web analytics to financial tools, it’s possible to analyze your current and potential clients at every step. You can measure funnels with Mixpannel , clicktale , appsee , Google analytics , Heap and many more. There are also online calculators that allow you to measure the CPA of your ads. Cost Per Acquisition.

Metrics 28

Metrics Customer Acquisition CPA 28

Duct Tape Marketing

AUGUST 13, 2015

Click on the “Search Analytics” tab on your Dashboard, or go under “Search Analytics” at the left and choose “Search Analytics” there. For example, if I wrote an article about affiliate marketing, I would title it “CPA Marketing – How To Increase Your Affiliate Marketing Revenue By 137%”. Add more content.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Michele Kiss: Mastering Analytics for Optimization Success. Analytics and testing should live together in an organization.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

APRIL 6, 2016

There are three: behavior analysis, planning and prioritization, and research and analytics. Day 3 – Analytics, Personalization and Retention. There are many issues with analytics configurations. You have three parameters: medium, source, campaign name. Increase LTV –> higher CPA. What Instead?

Retention 48

Retention Algorithm Software Review Conversion 48