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The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….

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Marching through quicksand

Startup Lessons Learned

Most importantly, it’s now possible to have detailed analytics on exactly what’s happening to messages and ideas as they flow through word-of-mouth channels. Each new campaign is a startup where Lean principals can be applied to maximum effect. Scaling up successful tests is easy for the same reason.

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The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

Then we would write case studies about our success with them, do webinars with them, ask them to speak at our client summit, help them speak at industry events like Shop.org (especially when Web analytics and online word of mouth was so new it was seen as the next hot thing), help them win industry awards, and ask them to serve as references.

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Analytics data allows you to see where your visitors came from. Horizontal vs vertical vs diagonal lines. Unlike vertical or diagonal lines, they look as though gravity has already acted upon them and there is nowhere for them to fall. Vertical lines run perpendicular to the horizon. Vertical lines draw the eye upward.

Marketing 162
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Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!

Occam's Razor

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. Web Analytics 2.0. This blog post is about web analytics 2.0. Of course tools. Don't be.

Analytics 136
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Data Storytelling: How to Inspire & Convince with Data

ConversionXL

Added value that can be turned into actionable steps to improve marketing campaigns and grow your business. improved marketing campaigns, new product innovations, or personal development). If your story is for customers, ensure it maintains consistency with your marketing campaigns to deliver familiarity. The result?

Audience 109
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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Getty is the fourth green line. Small sites are out-of-luck.

Metrics 60