ConversionXL

SEPTEMBER 13, 2018

Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. That’s as useful as analytics without analysts: troves of data but no actionable insights. Acquisition.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Oh and speaking of starting relationships… why not create great commercials, like Seventh Generation's Campaign for a Toxic Free Generation , and benefit from thousands of more views and the social amplification already built into YouTube? YouTube is magnificent.

Analytics 151

Analytics Marketing Audience Channel 151

ConversionXL

JULY 28, 2021

Google Analytics 4 is the next generation of Google Analytics. What is Google Analytics 4 (and why should you make the move)? Google Analytics 4 is the rebuilt, rebranded and expanded version of the App + Web property rolled out by Google in 2019. How GA4 differs from Universal Analytics. Improved debugging.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

ConversionXL

SEPTEMBER 20, 2021

Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance. In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. Why YouTube analytics is critical for measuring content and paid ad performance.

Analytics 134

Analytics Metrics Channel Video 134

YoungUpstarts

OCTOBER 25, 2020

Campaigns, when run over an email, deliver higher ROI than every other type of marketing category. But to have a marketing strategy that works best for you, you need to lay hands on an enterprise email marketing service that will manage your subscribers, content, and campaigns efficiently. With more than 2.5 High volume deliverability.

Email 232

Email Sales Marketing Campaign 232

ConversionXL

JULY 29, 2014

After reading some of our subscriber feedback , we noticed that many ConversionXL readers didn’t have a solid foundation with a proper Google Analytics setup. That’s a problem, because if your analytics isn’t properly configured from the beginning, how could you ever expect to gather any insight? image source.

Analytics 132

Analytics Software Review eCommerce Search 132

ConversionXL

OCTOBER 21, 2014

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

APRIL 10, 2019

If you’re not tracking form analytics, you don’t know. Form analytics can illuminate potential issues. Form analytics provide quantitative data on metrics such as field timings, field re-entries, last field before abandonment, completion rates by segment, etc. Form analytics and conversion optimization.

Analytics 130

Analytics Metrics United Kingdom Software 130

YoungUpstarts

JULY 24, 2017

If your online marketing campaigns haven’t been going as planned, maybe it’s time to re-evaluate what you’re doing. Many companies tackle marketing campaigns without a clear sense of what success is. And without a concrete end goal, you can see how determining if your campaign is a success can be confusing. To raise awareness?

Campaign 145

Campaign Marketing Social Media Technical Review 145

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Brand loyalty.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 162

Channel Analytics Campaign Conversion 162

Up and Running

DECEMBER 6, 2021

Without metrics in place to tell you what’s working and what’s not, you could be throwing your marketing dollars down the drain and missing out on opportunities that could significantly improve your results. Furthermore, metrics help you continually refine and improve your marketing over time. Lack of technology. Lack of knowledge.

Small Business 153

Small Business Marketing Software Review Technical Review 153

The Startup Magazine

JUNE 15, 2023

These systems enable targeted marketing campaigns by segmenting customer data and providing insights into customer preferences and behavior. Analytics and reporting features help track campaign performance, follower growth, and audience demographics.

Software Review 158

Software Review Software Small Business Social Media 158

Occam's Razor

JULY 24, 2018

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….

Analytics 95

Analytics Framework Metrics Green 95

The Startup Magazine

OCTOBER 22, 2020

Information is what drives business data analytics. According to a recent survey conducted by Deloitte, 49% of the surveyed population indicated that data analytics helped them make better business decisions. On the other hand, 96% believed that data analytics would become more significant for their business in the next three years.

Analytics 169

Analytics Portfolio Advertising Technical Review 169

The Startup Magazine

JULY 21, 2021

Ideally, digital marketers can optimize PPC marketing campaigns so the conversions (sales) from the ad nets more revenue than the cost of the campaign. A recent e-commerce study found that emails have more than double the conversion rate of social media campaigns. Analytics is critical for growth.

Technical Review 148

Technical Review PPC SEM Marketing 148

Startup Professionals Musings

OCTOBER 18, 2010

Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements. Implement metrics and analytics. Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Then set your goals.

Social Media 238

Social Media Media Startup Social Network 238

Occam's Razor

JUNE 25, 2012

For example, people are really shocked when they hear that even with no web analytics or advertising analytics tool on a site their behavior on the site gets automatically logged into server web logs. Some web analytics tools providers still user third-party cookies, and often their customers are unaware. And other such users.

Analytics 131

Analytics IP Web Metrics 131

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world.

Metrics 95

Metrics Marketing Software Review Cofounder 95

The Startup Magazine

MARCH 9, 2025

White label providers typically have advanced SEO tools and analytics platforms, allowing them to drive results without additional costs. Risk management is another advantage, as the provider shares responsibility for delivering results, reducing financial risks associated with underperforming campaigns or unsatisfied clients.

SEO 83

SEO Search Engineer Retention 83

YoungUpstarts

SEPTEMBER 16, 2020

While you technically could use this strategy for your marketing campaigns, it’s not encouraged. . Using automation does allow you to create campaigns that don’t require manual intervention at every touchpoint, but you still need to revisit and review the success of your campaigns. Image courtesy of Omnisend. .

Marketing 179

Marketing SMS Campaign Channel 179

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. Beyond the analytical breakdown, I have an emotional attachment to this number , because whenever someone cancels I think about what had to happen to get them to this point, and it kills me.

Business Model 245

Business Model Metrics Engineer Technical Review 245

Duct Tape Marketing

AUGUST 22, 2024

That's a key point here because I think there are a lot of marketers that can develop a brilliant strategy and a list of tactics and channels and campaigns that go along with it, but then somebody turns around and says, well, how does this help the business go where it wants to go? (05:29): 07:11): Our friends at ActiveCampaign.

Leadership 87

Leadership Technical Review Retention Campaign 87

Up and Running

MAY 3, 2021

To answer this question, you need to have a set of metrics that give you a clear picture of what’s going on in your business. Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. Site speed.

Small Business 148

Small Business Caching Metrics Analytics 148

Duct Tape Marketing

OCTOBER 12, 2017

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Alon Alroy, CMO of Bizzabo, explains how event marketers can measure and optimize their event marketing campaigns before during and after the event process. Registrations sold by registration type.

Campaign 77

Campaign Marketing Social Media Software Review 77

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

Web 139

Web Analytics Technical Review Affiliate 139

The Startup Magazine

MAY 3, 2024

Personalized Email Campaigns Email marketing remains a potent method for engaging with patients directly. Using Data Analytics for Insightful Decision-Making Data analytics can provide invaluable insights into the effectiveness of your marketing strategies.

Marketing 147

Marketing Social Media Analytics Audience 147

ConversionXL

SEPTEMBER 15, 2020

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. In this article we’ll show you how to setup your Google Analytics to unlock actionable insights. Setting up your Google Analytics. You can read a more in-depth guide here.).

Analytics 70

Analytics eCommerce Software Review Technical Review 70

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Analytics 125

Analytics Channel Metrics Web 125

ReadWriteStart

OCTOBER 13, 2021

Merchant tools such as reports and analytics help you keep an eye on profits and other metrics and make decisions accordingly. Analytics based on large datasets collected from online stores personalize the buying experience. Integration with Google Analytics or Big quick. How Artificial Intelligence makes Shopify Smarter?

Artificial Inteligence 182

Artificial Inteligence Technical Review Software Review Analytics 182

ConversionXL

MARCH 4, 2020

Google Analytics shows 104 conversions. For most companies, Google Analytics is a—often the —primary source of analytics data. This post covers discrepancies between Google Analytics and your: CRM, CMS, accounting, or other back-end software. A/B testing tool , personalization tool, or some other analytics tool.

Analytics 88

Analytics IP Metrics Conversion 88

ConversionXL

JANUARY 9, 2019

Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. Analytics incentivize behavior. Those interactions occur across teams (marketing, sales, customer support) and platforms (analytics, CRM, email). Why bother?

Sales Cycle 127

Sales Cycle Bootstrapping Conversion Web 127

ConversionXL

NOVEMBER 14, 2013

So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. You test the new version against the control, and make sure you feed the test data to Google Analytics, so you can segment the crap out of test results. Web Analytics 2.0

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

OCTOBER 22, 2018

As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Attribution takes marketing analytics a level—or a couple levels—deeper. Attribution took a top-of-funnel metric (net new prospects) and dove deeper to determine how much revenue we actually drove, which proved to be less than the investment. Time Decay.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109

Campaign Social Media Audience Channel 109

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. If your campaign works and your brand awareness metrics improve, you win.

Framework 102

Framework Marketing Acquisition Retention 102