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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Thankfully, the effect of these types of clicks on your campaigns is minimal. .

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How to Setup Google Analytics and Segment Your Data

ConversionXL

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. In this article we’ll show you how to setup your Google Analytics to unlock actionable insights. Setting up your Google Analytics. You can read a more in-depth guide here.).

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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

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How to Setup Google Analytics and Segment Your Data

ConversionXL

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. Setting Up Your Google Analytics. Before you can segment your data to find useful insights, you’ll need to ensure you’ve setup your Google Analytics properly.

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30 Entrepreneurs Explain the Future Trends They See in Their Industry

Hearpreneur

Experiential marketing campaigns, such as live streaming of events, may attract a big audience to a business. Fifth, software systems can now develop ad campaigns for new listings automatically. 24- Big analytics, blockchain and 5G . Thanks to Shad Elia, New England Home Buyers ! #2- 2- Growth of voice search. trillion by 2040.

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The 50 Most Promising Israeli Startups in 2016

VC Cafe

SiSense – Business Intelligence and analytics (Raised $100M). Pyramid Analytics – Business Intelligence for large corporates (Raised $36M). Gett – Taxi hailing and deliveries in Israel, Russia and UK (Raised $102M). Appsflyer – Effectiveness measurement of mobile advertising campaigns (Raised $28M).

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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. Five Caveats!

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