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Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

ConversionXL

So what does an afternoon rainshower over Cape Verde tell you about the next Category 5 hurricane? Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. Analytics incentivize behavior. Why bother?

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the world without altgate

Altgate

  I was just looking at the 2008 Google Analytics data for Altgate.    It is an amazing tool.    I wish I had installed it when I first created this blog, but alas I didn't so I only have data starting in February of last year.    You can see which page they left from but not where they went.