Both Sides of the Table

OCTOBER 29, 2009

So PPC (pay-per-click) advertising on social networks has performed poorly to date. If the publishers aren’t running authentic ads they won’t convert well, the analytics will track the lack of performance and the marketplace will adjust. So why not put up those Halloween Costume ads when I’m on Facebook?

Technical Review 286

Technical Review Advertising Early Stage Internet 286

Occam's Razor

SEPTEMBER 30, 2013

On paper what could possibly go wrong with creating or curating content with a eye to driving sales or influencing current or future customers? Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. These channels are awesome (also see visual #5 above). So stop that.

Analytics 156

Analytics Marketing Social Media Technical Review 156

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. ABM teams then began curating content and tagging it by use case, industry, and persona. ABM isn’t a quick and easy win. ABM doesn’t stop at lead generation or new opportunities.

Customer 98

Customer Marketing Channel Acquisition 98

Up and Running

SEPTEMBER 5, 2018

For most ecommerce entrepreneurs, building a business is all about optimizing the website, fine-tuning PPC advertising, and relentlessly perfecting email strategy. All that said, a mobile app can be a transformative channel for an ecommerce business. But there’s one growth avenue that many ecommerce entrepreneurs neglect: mobile apps.

eCommerce 60

eCommerce Mobile Developer Retention 60

ConversionXL

SEPTEMBER 24, 2020

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. 7 Ways that Predictive Analytics Is Transforming Ecommerce. Predictive analytics help you understand what your customers are going to buy before they do. *. *. Finding your target market for PPC and display ads. By Gagan Mehra.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Optimizing PPC & Display Ads – Researching Your Target Market. Just don’t approach PPC with a “set it and forget it” attitude. Controversy for controversy’s sake is rarely a good idea.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

MARCH 25, 2013

Check your analytics, and you’ll see all sorts of “first visits.” It’s common knowledge within PPC advertising circles that pointing your ad directly to your homepage is a no-no. Realistically, a visitor coming from social media channel won’t stay long because the switch from fast paced social media vs long form content is too jarring.

Conversion 126

Conversion Affiliate Social Media Social Network 126