Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. If you can break this down by channel that you’ve acquired them from this is obviously better. How many adds came through organic SEO? SEO is seldom “free.”. You Manage What you Measure.

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Use that intelligence to inform product portfolio and investment choices.”. This means more people behind a screen, which means more opportunity across distribution channels.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). Web Analytics. 7 Best Practices ].

Campaign 130

Campaign Analytics Metrics Search 130

Lightspeed Venture Partners

DECEMBER 14, 2012

To bring an additional perspective to the conversation, I invited Lightspeed portfolio companies BloomReach, EdgeSpring, MapR, Nutanix, PernixData and Virtual Instruments who are focused on helping companies store, manage, analyze, and surface next-generation data and content. Spotify, Rhapsody. Netflix, HBO Go. Live events. Movie Theaters.

Business Model 159

Business Model Distribution Aggregator Channel 159

Brandanew

JULY 9, 2015

We have all met those that call themselves “storytellers” and “content experts” and do not understand a thing about Content Marketing / SEO or social media. The easiest way to understand whether or not you have found the right experts is to check their portfolio of work. These don’t work well in silos.

Marketing 100

Marketing SEO Metrics Agile 100

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 120

.Net Campaign Channel Analytics 120

Occam's Razor

SEPTEMBER 30, 2013

It impacts your organic rankings (even if there are tons and tons of factors that influence SEO results). Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Teach your company to optimize their digital strategy for a portfolio of outcomes, macro plus micro.

Analytics 156

Analytics Marketing Social Media Technical Review 156

Transformify

FEBRUARY 23, 2022

The majority of agencies will concentrate on one to three primary channels. It may be Facebook ads, cold email, or even SEO for you. If you haven't previously, make a portfolio of your previous work as it will help you in locating some best freelance jobs. Try Editing And Proofreading.

Web Development 92

Web Development Social Media Demand Lead Generation 92

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. That data is not in Google Analytics.

Analytics 140

Analytics Aggregator Channel B2B 140

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. If I'm doing SEO for keyword cluster xyz, what am I really solving for? Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

MARCH 25, 2014

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. Focus on all three with everything you do with digital analytics. Bonus reading: Rent or Own?

Metrics 157

Metrics Marketing Analytics Channel 157

www.readwriteweb.com

OCTOBER 5, 2010

Its intended for static pages and a portfolio of work, making it ideal for sole proprietorships or small design shops. » Yola.com is an award winning website builder that makes it easy for small businesses to create a website. It feels like a Flash-based site, but its not. » Read more details. » » View a live demo.

Small Business 56

Small Business Montenegro India Mobile 56

www.readwriteweb.com

OCTOBER 5, 2010

Its intended for static pages and a portfolio of work, making it ideal for sole proprietorships or small design shops. » Yola.com is an award winning website builder that makes it easy for small businesses to create a website. It feels like a Flash-based site, but its not. » Read more details. » » View a live demo.

Small Business 56

Small Business Montenegro India Mobile 56

Hearpreneur

OCTOBER 6, 2019

After thinking about how much I enjoyed helping her business grow and learning all I could about business structure, marketing, SEO and social media to name a few, I decided to take these new skills and help other small business owners. I documented my struggle on my YouTube channel, which now garners over 70M views.

Entrepreneur 87

Entrepreneur Ireland LLC Kansas 87

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. It truly is the bee's knees.

Analytics 103

Analytics Programming Global Campaign 103

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? Secret To Winning Web Analytics: 10 Starting Points For A Fabulous Start! Starting Right!

Web 140

Web Analytics eCommerce Campaign 140

Occam's Razor

DECEMBER 12, 2011

If you are doing SEO then you are likely paying for someone. For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything.

Metrics 153

Metrics Web Analytics CPA 153

Duct Tape Marketing

MAY 26, 2020

This might be data from your CRM, email service provider, website, or social media analytics. those who click on residential will see the portfolio for homes the architect has designed, and informational content about the process of undertaking home renovations). Select Channels Based on Audience. Design Unique Landing Pages.

Architecture 96

Architecture Audience Social Media Campaign 96

ReadWriteStart

MARCH 27, 2011

In addition, channels such as Applifier, Appsumo or the Humble Indie Bundle have made it easy to reach large groups of users. The part where they differ is that lean startups will seek to implement analytics and track user feedback for their next iteration, whereas flips won't. The same goes for payments, analytics, emailing and more.

Lean 144

Lean Startup Agile Coder 144

Occam's Razor

NOVEMBER 18, 2014

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. I've used Sunbursts to do the same with keyword portfolios.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

Cracking the Code

JUNE 14, 2019

As a repeat entrepreneur, and having previously run a start-up accelerator, Micha knew from experience the difficulty of sourcing contractors for a growing business, and the time it took to identify and manage independent workers through traditional channels. Fiverr was created as the solution to that problem.

Spain 48

Spain Cofounder Global 48

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Visitor Loyalty is not in every single report in your Digital Analytics tool. And they will shock you with the profits they deliver. But it is there.

Metrics 154

Metrics Analytics Search Channel 154

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. 1 Search Results Ranking = SEO Success. Much money is spent on all kinds of demands to SEOs, big or small, which results in all kinds of shenanigans to try and get to #1.

Metrics 166

Metrics Marketing Search SEO 166

www.vccafe.com

MARCH 11, 2013

Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. SEO and Analytics Tutorials. Analytics review â?? mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. SEO for Startups â?? Analytics Tools. Google Analytics â??

Software Review 53

Software Review Technical Review Startup 53