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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Grab a Red Bull.

Channel 162
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

What channels will you use (e.g., Video (and Audio) - if you have video, are you hosting it or can we use YouTube, Vimeo? Do you want Flash video, HTML 5 video, or both? Analytics/Metrics - what are the key startup metrics that you will need to track? Beyond simple web analytics, what is needed?

Developer 396
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

What channels will you use (e.g., Video (and Audio) - if you have video, are you hosting it or can we use YouTube, Vimeo? Do you want Flash video, HTML 5 video, or both? Analytics/Metrics - what are the key startup metrics that you will need to track? Beyond simple web analytics, what is needed?

Developer 384
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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

You should have a well defined strategy to create videos and how-to content (constantly updated with solutions to new pain points of customers). Bonus : Download nine additional custom reports, and a VP-level dashboard, I''ve created with ABO as a foundation, directly into your Google Analytics account: Occam''s Razor Awesomeness ]. #4:

Analytics 156
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Google Analytics 102: How To Set Up Goals, Segments & Events in Google Analytics

ConversionXL

Some of you out there may find this Google Analytics feature overview to be mostly review. From the time you set up your account and put your tracking code on your site, Google Analytics, starts to capture and display a lot of data. The rest are based on data points that are part of standard Google Analytics collection processes.

Analytics 134
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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

YouTube Marketing and Analytics Framework for Success. One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. I don't have cat videos. (I'll

Analytics 151
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Video Hosting Platforms: Which Is Best for Your Business?

ConversionXL

Google “video hosting platforms,” and you’ll get about 50 million results, along with several paid ads. Here’s a breakdown of the key features—and drawbacks—for eight popular video hosting platforms. You don’t pay to host videos on YouTube, nor do you need a license to create your own library of publicly available videos.

Hosting 127