article thumbnail

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113
article thumbnail

4 Cases Where Short Home Pages Outperformed Long Home Pages

ConversionXL

Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. Not that just, also 25% more clickthroughs to my blog and 45% more people checked out my services – #winning! Bob states that long copy is the better performer when there is a rational, analytical, need-oriented motivation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

7 Ways that Predictive Analytics Is Transforming Ecommerce. Predictive analytics help you understand what your customers are going to buy before they do. *. *. Assuming you have some people who aren’t your friends and family connected to your social media accounts, analytics dashboards can show you how each piece of content performed.

article thumbnail

How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

What is happening: Make sure you are getting actionable data from Google Analytics. Companies often fail in web analytics because their objectives are not simple to understand or measure. 2) Increase y – Increase clickthrough rates. But Analytics doesn’t tell you the why behind this. KPIs are metrics (numbers).

Analytics 131
article thumbnail

Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

Assuming you have some people that aren’t your friends and family connected to your social media accounts, there are analytic dashboards (for the major social networks anyways) that show you how each piece of content performed. Improve Your Content Strategy With Facebook Analytics. Using Google Analytics on Tumblr.

article thumbnail

Finding your One Metric That Matters

leananalyticsbook.com

Lean Analytics Book. This is the typical transaction funnel that anyone who’s used web analytics is familiar with. Media is about time on page, pages per visit, and clickthrough rates. We did quite a lot of this when we launched the book a few weeks ago using Bit.ly, Google Analytics, and Google’s URL shortener.

Metrics 58
article thumbnail

Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

BUT, if you go to your analytics right now and identify the pages with the highest bounce rates , and how people are coming to them, you’ll find ripe starting points for your autoresponders. How are you able to tell where you should start your sequence, how frequently you should send, or even what to send? The 4 Stages of Relationships.

Campaign 130