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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

site analytics data. Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ). Blog Lead Generation Adwords Ppc' Download a spreadsheet with this sample data: ( Google Docs | XLSX ).

PPC 114
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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

Create Conversion Goals in Google Analytics. In Google Analytics , you’re able to define your conversion goals. Google Analytics allows you to create up to 20 conversion goals for your business. Check out this video from Google for a more detailed look at how to set up your goals in Google Analytics.

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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. How to Track It – Log into your business’ Google Analytics account and go to the reporting section. Generally, a bounce rate in the range of 26 to 40 percent is excellent.

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How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

Click on the “Search Analytics” tab on your Dashboard, or go under “Search Analytics” at the left and choose “Search Analytics” there. Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). To find these types of posts, you will need to access Google’s Webmaster Tools.

SEO 28