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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113
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Finding your One Metric That Matters

leananalyticsbook.com

Lean Analytics Book. The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company.

Metrics 58
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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

What is happening: Make sure you are getting actionable data from Google Analytics. Companies often fail in web analytics because their objectives are not simple to understand or measure. 2) Increase y – Increase clickthrough rates. KPIs are metrics (numbers). “A 4) Define your target metrics. Is that good?

Analytics 131
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. 7 Ways that Predictive Analytics Is Transforming Ecommerce. 7 Ways that Predictive Analytics Is Transforming Ecommerce. Image source ). By Gagan Mehra. I agree to get emails. Get it now.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. For example, I’ve learned that UX & Persuasive Design articles perform better on Facebook, while Analytics performs better on Twitter. image source.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

site analytics data. Themes Improve Quality Score and Ad Rank Metrics. Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ). Download a spreadsheet with this sample data: ( Google Docs | XLSX ).

PPC 114
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products. Andrew Chen explained this as the Law of Shitty Clickthroughs. In retrospect, there is a clear thread between the two posts.