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Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).
7 Ways that Predictive Analytics Is Transforming Ecommerce. Predictive analytics help you understand what your customers are going to buy before they do. *. *. This post contains video, click to play]. This post contains video, click to play]. By Gagan Mehra. I agree to get emails. The result? Gary Vaynerchuk.
Assuming you have some people that aren’t your friends and family connected to your social media accounts, there are analytic dashboards (for the major social networks anyways) that show you how each piece of content performed. Improve Your Content Strategy With Facebook Analytics. Using Google Analytics on Tumblr.
You often read that most people prefer to watch a video than read text. You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. The State of Video in 2016. 55% do so daily.
BUT, if you go to your analytics right now and identify the pages with the highest bounce rates , and how people are coming to them, you’ll find ripe starting points for your autoresponders. It could be videos, a free trial, discounts…whatever will be the most relevant to your visitor & your overall offering.
Brand advertising starts to move online, boosting premium display, video and social media. The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. Certainly more than playing video games, or watching football!
In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. Why video prospecting? So, why are we focusing specifically on video? First of all, video seems to be on the rise: it’s the medium that best attracts people’s time and attention. Getting started with video prospecting.
Why You Should Link AdWords and Google Analytics. If we’re talking about optimization, we’re talking about digital analytics. What you need is the “why” Investigate through segmentation and Google Analytics. Why You Should Link Facebook Ads and Google Analytics. Doing so is pretty easy, too.
Create Conversion Goals in Google Analytics. In Google Analytics , you’re able to define your conversion goals. Google Analytics allows you to create up to 20 conversion goals for your business. Check out this video from Google for a more detailed look at how to set up your goals in Google Analytics.
Just because you can take a look at your Google Analytics stats to see how much traffic you get and what it’s converting at, doesn’t mean you’re seeing the full picture. Traffic analysis with Google Analytics. Thankfully you can plug custom reports right into your analytics profile by just clicking on them.
Back and forth flame wars on Twitter, Facebook and elsewhere register as “engagement” and high clickthrough on “new comment” mobile notifications. “Time on site” and “minutes of video watched” are up-and-to-the-right indicators. And we’re still using Web 2.0
In the Digital Analytics Power Hour podcast , the hosts posed the following thought experiment to help you determine how to analyze and optimize a site like this: Imagine you wake up in a world where you don’t have a website. The Digital Analytics Power Hour guys suggest looking at the mission statement. What Are Your Goals?
Say it – Reviews, expert Q&A, audio clips / videos. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). There are three: behavior analysis, planning and prioritization, and research and analytics. satisfaction, rankings, etc.
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