Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. You are already producing content for TV (like Air New Zealand above), why not extend the conversation in the commercials with videos on YouTube. Why not extend the conversation there? Once we hit the Build stage you know what to do, much more standard metrics.

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Analytics Marketing Audience Channel 151

The Startup Magazine

OCTOBER 29, 2023

Metrics play a significant role in customer journey analysis, providing quantifiable data that can be analyzed to glean valuable insights. In this blog post, we will delve into the rationale behind monitoring the customer journey, essential metrics for comprehensive analysis, and how segmenting data can provide deeper insights.

Metrics 158

Metrics Customer Harvest Acquisition 158

ConversionXL

SEPTEMBER 13, 2018

Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. That’s as useful as analytics without analysts: troves of data but no actionable insights.

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

JULY 8, 2021

Conversions are crucial to your business. But a good conversion rate doesn’t always mean more sales. The magic of a conversion rate formula lies in gleaning marketing insights. In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys.

Conversion 156

Conversion CPA Metrics eCommerce 156

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

SEPTEMBER 20, 2021

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. . Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance.

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

JULY 28, 2021

Google Analytics 4 is the next generation of Google Analytics. What is Google Analytics 4 (and why should you make the move)? Google Analytics 4 is the rebuilt, rebranded and expanded version of the App + Web property rolled out by Google in 2019. How GA4 differs from Universal Analytics.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

TechEmpower

JULY 24, 2023

The conversations are interesting and varied because they’re about new, exciting, different things. The innovator/developer relationship needs to be a conversation. What are your key Startup Metrics ? Analytics/Metrics What key startup metrics will you need to track? What channels will you use (e.g.,

Developer 520

Developer Technical Review Fractional CTO CTO Hire 520

A Smart Bear: Startups and Marketing for Geeks

JUNE 14, 2010

We sliced our Google Analytics data every which way, and these 4 patterns emerged.". trying to be analytical. Let's apply the general lesson of the coin-flipping experiment to Google Analytics. Take Google Analytics. Leave a comment and join the conversation.? Tags: Essays fallacies metrics.

Software Review 254

Software Review Analytics Metrics Conversion 254

Up and Running

OCTOBER 31, 2018

Thankfully, there are a number of great tools for tracking your web metrics (both free and paid) that can help you get a better understanding of what your users are doing on your site and even how your competitors are faring in their own online efforts. What is web analytics? Google Analytics [free and paid].

Metrics 89

Metrics Web Analytics Advertising 89

ConversionXL

APRIL 10, 2019

If you’re not tracking form analytics, you don’t know. Form analytics can illuminate potential issues. Form analytics provide quantitative data on metrics such as field timings, field re-entries, last field before abandonment, completion rates by segment, etc. Form analytics and conversion optimization.

Analytics 130

Analytics Metrics United Kingdom Software 130

ConversionXL

JANUARY 9, 2019

Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. This post details four steps that any organization can follow to estimate the value of on-site conversions more accurately: Identify every potential touchpoint.

Sales Cycle 127

Sales Cycle Bootstrapping Conversion Web 127

ConversionXL

AUGUST 13, 2019

SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. According to Gartner , three metrics form the foundation for those growth levers: (Image source).

Metrics 117

Metrics SQL Retention Churn Rate 117

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

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Analytics Metrics Channel Campaign 106

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable.

Metrics 157

Metrics Marketing Campaign Audience 157

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions).

Channel 162

Channel Analytics Campaign Conversion 162

The Startup Magazine

AUGUST 7, 2024

Package and Ship via Flickr by lemonhalf Here are 7 tips for optimizing your ecommerce order fulfillment: 1. Offer Free Shipping Providing free shipping incentivizes customers to place larger orders and improves conversion rates. Use analytics to fine-tune your operations and control expenses.

eCommerce 167

eCommerce Software Review Metrics Analytics 167

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world.

Metrics 95

Metrics Marketing Software Review Cofounder 95

Occam's Razor

JULY 24, 2018

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….

Analytics 95

Analytics Framework Metrics Green 95

Up and Running

DECEMBER 6, 2021

And if you invest wisely in a copywriter who really knows their stuff, you’ll likely quickly earn your money back with higher conversion rates and overall marketing ROI. Furthermore, metrics help you continually refine and improve your marketing over time. Neglecting your website. Your website is the digital face of your business.

Small Business 153

Small Business Marketing Software Review Technical Review 153

YoungUpstarts

OCTOBER 25, 2020

If you’re running any kind of conversion campaign with transactional emails, then find a platform that offers A/B testing, also known as split testing email campaigns. Marketing automation improves efficiency while saving time. The easier the automation, the higher the opportunities to make the most of it.

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Email Sales Marketing Campaign 232

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 92

Metrics Analytics Forecast Software Review 92

Up and Running

MAY 3, 2021

To answer this question, you need to have a set of metrics that give you a clear picture of what’s going on in your business. Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. Site speed.

Small Business 148

Small Business Caching Metrics Analytics 148

The Startup Magazine

MARCH 19, 2025

” The impact shows in concrete business growth metrics. As one plumber explained, “I expected the typical upselling salespeople often do every time I have a conversation with them. The new website is wonderful; we couldn’t be happier with it and we have received so much traffic since it went up.”

Rhode Island 84

Rhode Island Ohio Web Development Social Media 84

ConversionXL

SEPTEMBER 15, 2020

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. In this article we’ll show you how to setup your Google Analytics to unlock actionable insights. Setting up your Google Analytics. You can read a more in-depth guide here.).

Analytics 70

Analytics eCommerce Software Review Technical Review 70

Startup Professionals Musings

OCTOBER 18, 2010

Implement metrics and analytics. The trick is to listen first, add something of value to the conversation, and pull the customers to you because they trust you and want more. At this point you need executive buy-in, decide what you do personally, assess your staffing and out-sourcing requirements, and commit the budget.

Social Media 238

Social Media Media Startup Social Network 238

ConversionXL

MARCH 4, 2020

Google Analytics shows 104 conversions. For most companies, Google Analytics is a—often the —primary source of analytics data. This post covers discrepancies between Google Analytics and your: CRM, CMS, accounting, or other back-end software. A/B testing tool , personalization tool, or some other analytics tool.

Analytics 88

Analytics IP Metrics Conversion 88

The Startup Magazine

JUNE 15, 2023

Personalization features enable the delivery of relevant and targeted content, enhancing customer engagement and driving conversions. CRM platforms also provide a shared space to store customer-related information, notes, and conversations.

Software Review 158

Software Review Software Small Business Social Media 158

ConversionXL

OCTOBER 4, 2017

Conversion optimization is hard; it’s constantly changing and you need to know a lot about a lot. Here’s what some of the top experts in the field are saying about the top challenges in conversion optimization. #1 Keeping up with the technology changes and managing business’ expectations can be tricky. Nick So, WiderFunnel.com.

Conversion 104

Conversion Chad Analytics Forecast 104

The Startup Magazine

JULY 21, 2021

Ideally, digital marketers can optimize PPC marketing campaigns so the conversions (sales) from the ad nets more revenue than the cost of the campaign. A recent e-commerce study found that emails have more than double the conversion rate of social media campaigns. Analytics is critical for growth. Old School But Effective.

Technical Review 148

Technical Review PPC SEM Marketing 148

ConversionXL

FEBRUARY 21, 2017

If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. They’re also remarkably popular because, like digital analytics, it’s a form of passive data. Customer surveys are an integral part to the ResearchXL conversion research process.

Conversion 103

Conversion Metrics Architecture Design 103

ConversionXL

JUNE 16, 2022

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Google Analytics and CRM) used to track them. Usage policies.

Campaign 149

Campaign CTO Marketing Social Media 149

The Next Web

DECEMBER 4, 2013

Strategy Adopted: Leveraging Social Media Analytics. Metrics on keywords, follower profiles and competitors all help define your target listener. Maybe you identified your target audience and conversation through Twitter research, but discover a handful of forums or blogs that attract essential influencers. Target influencers.

Social Media 158

Social Media Media Viral Startup 158

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. No keyword-level conversion analysis. Implications of Secure Search Decision.

Search 156

Search SEO Analytics Engineer 156

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). micro-conversion). I believe it has to do with choosing the wrong success metrics. The company obsesses about conversion rate.

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Framework Marketing Metrics Audience 164

ReadWriteStart

OCTOBER 13, 2021

Merchant tools such as reports and analytics help you keep an eye on profits and other metrics and make decisions accordingly. Analytics based on large datasets collected from online stores personalize the buying experience. Integration with Google Analytics or Big quick. How Artificial Intelligence makes Shopify Smarter?

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Artificial Inteligence Technical Review Software Review Analytics 182