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How “Tag Management” Can Improve Site Performance

ConversionXL

After the top notch article on migrating to Universal Analytics using Google Tag Manager , we got some feedback from you that some background on what tags and tag management are would be helpful. The tracking code you get from Google Analytics? How Do Tag Managers Improve Your Ability to Get Conversions? What is a “Tag” Anyway?

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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Consider the difference between All-Clad’s product pages and product listings on Amazon: It’s easy to see some of the keywords added to Amazon titles and how those might target user searches: “non-stick,” “dishwasher safe,” “hard anodized.”. Click-through and conversion rates are critical. Conversion rate. Image source ).

SEO 113
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6 Essential Principles Of Designing a High Converting Site Search Experience

ConversionXL

Then we went into my 3 favorite methods for increasing conversions by improving the search experience. optional) Sites with high inventory should allow visitors to search within product categories. This is for a number of reasons including mis-spellings, inaccurate search results & regional differences in products are named.

Search 107
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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

By now we’ve discussed the fact that you should first plug your funnel , then improve conversion rates , then work on sending as much traffic as possible to your website. But we haven’t talked about how big of a role traffic quality plays in determining your conversion rate. This is because the quality is so much better.

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Struggling to Name Your Product? Here’s How We Did It

Up and Running

Here’s the structure that we used to come up with our new product name. Note: While we used this structure to name our product, you could also use this same process to name a company. There really aren’t too many differences in how you’d approach the naming problem.). I’m really the analytic type.

Naming 82
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End of Dumb Tables in Web Analytics Tools! Hello: Weighted Sort

Occam's Razor

" That quote comes to mind when I think of a new feature in Google Analytics that carries the unassuming name of Weighted Sort. We have a very long tail of data in web analytics. Hundreds and hundreds of referring urls and campaigns and page names and so on and so forth. " Ok analytics tool: Sort descending!

Analytics 109
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Essential Ingredients of Effective E-Commerce Product Pages

The Startup Magazine

But most e-commerce sites are underperforming, with average conversion rates hovering between 1 and 5 percent, compared to upwards of 10 to 30 percent for the top internet retailers, says Invesp. To develop long-tail keywords, use details such as product names, manufacturers, numbers, and colors.

Product 83