Analytics Green Metrics Vertical 
Occam's Razor
JULY 24, 2018
The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….
Occam's Razor
OCTOBER 14, 2014
If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!):
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Startup Lessons Learned
AUGUST 24, 2009
Most importantly, it’s now possible to have detailed analytics on exactly what’s happening to messages and ideas as they flow through word-of-mouth channels. Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it.
crowdSPRING Blog
DECEMBER 13, 2018
There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. You’re going to need some brand health metrics to track. Analytics data allows you to see where your visitors came from. How do you begin?
Occam's Razor
OCTOBER 19, 2010
What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. Web Analytics 2.0. This blog post is about web analytics 2.0. Of course tools. Don't be.
Ben's Blog
APRIL 28, 2010
VMware—Diane Greene. (*) While not technically cofounders, Andy Grove and Thomas Watson, Sr. Jobs not only killed all the commodity hardware and the horizontal strategy; he went radically vertical. Special thanks to Yujin Chung ( LinkedIn , Twitter ), MBA ’10 at the Wharton School, for his analytical and research support.
ConversionXL
JULY 7, 2016
Hopefully you have many optimization weapons in your arsenal: digital analytics, A/B testing, click mapping, user testing, etc. One you may not have thought of (and hence your competitors might not be aware of): eye-tracking and visual engagement analytics. With visual analytics, you won’t ever run out of ‘testing ideas.’.
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