From Loyalty Programs To Fan Clubs, A Paradigm Shift
YoungUpstarts
DECEMBER 5, 2013
Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream. Social media is high on the radar for CRM and loyalty specialists. There is a strong sense that CRM and social media could go together very well. Very few of us had friends on social media.
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