Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Not impossible. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. Come back here.

Analytics 126

Analytics Web Customer SEM 126

The Startup Magazine

JULY 21, 2021

Pay-per-click (PPC) advertising is another essential digital marketing tool. Digital marketers run a PPC ad (like a social media banner) and then only pay when prospective customers click the ad. With PPC, impressions cost nothing. Analytics is critical for growth. This is the power of SEM marketing.

Technical Review 148

Technical Review PPC SEM Marketing 148

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. This is sub optimal.

Technical Review 93

Technical Review Analytics Web Software Review 93

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Become a master of analytics.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.)

Analytics 99

Analytics Web Campaign PPC 99

Up and Running

MAY 3, 2021

To answer this question, you need to have a set of metrics that give you a clear picture of what’s going on in your business. Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. Site speed.

Small Business 148

Small Business Caching Metrics Analytics 148

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

Startup Lessons Learned

NOVEMBER 7, 2008

Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Use Googles built-in Analytics/AdWords integration, to track the effectiveness of each ad you run. Adword is a PPC method to promote your website. Start an AdWords campaign.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

Web 139

Web Analytics Technical Review Affiliate 139

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. PPC works for Think and See stages.

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. We do have A LOT of data in our analytics tools. But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Neither is an example of just site analytics.

Search 137

Search Analytics PPC Green 137

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102

Framework Marketing Acquisition Retention 102

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 156

Search SEO Analytics Engineer 156

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. 7 Ways that Predictive Analytics Is Transforming Ecommerce. Image source ). By Gagan Mehra.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. So Where Exactly Does “Conversion” Happen?

Software Review 116

Software Review PPC Analytics Search 116

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

DECEMBER 13, 2022

Define your target metrics. Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. Web analytics analysis is next. You’d be surprised by how many analytics setups are broken.).

Analytics 127

Analytics Technical Review Software Review Framework 127

The Startup Magazine

JULY 21, 2021

Pay-per-click (PPC) advertising is another essential digital marketing tool. Digital marketers run a PPC ad (like a social media banner) and then only pay when prospective customers click the ad. With PPC, impressions cost nothing. Analytics is critical for growth. This is the power of SEM marketing.

Technical Review 78

Technical Review PPC SEM Marketing 78

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). We mis-align metrics and dimensions across Users, Session, Hits.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

MARCH 3, 2016

The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. Before you begin experimenting with custom reports, conduct a Google Analytics Health Check. Tweet It!].

Analytics 48

Analytics Customer PPC Metrics 48

ConversionXL

JULY 29, 2020

Because Amazon has end-to-end analytics and is interested in sales, however, sellers can focus on copywriting that persuades users to buy. Amazon can skip right past the superficial metrics in a way that Google can’t, and sellers benefit from it. Internal PPC traffic is less influential than it once was. Image source ).

SEO 113

SEO PPC Algorithm Software Review 113

ConversionXL

MAY 19, 2016

It’s only going to get more complicated and it’s important to have the right analytics software that can handle it. Heap Analytics and Mixpanel are a couple that can track these new 3 dimensional funnels.”. With the right analytics tool, you can simplify those factors and track your new, 3D funnel.

Analytics 78

Analytics Metrics Channel Software Review 78

The Next Web

JULY 8, 2013

In the last few months we’ve been seeing great growth in 3 key metrics: The number of websites signing up and using the system. Our growth/product guy is the most analytic, straight to the point kind of guy. But, and this is a capital but, because we have not started PPC, retargeting and so on it is hard to measure everything.

Advisory Board 128

Advisory Board API Cofounder PPC 128

Hearpreneur

APRIL 9, 2023

19- Analyzing data faster Photo Credit: Cody Jensen In the SEO and PPC industries, technology is a huge part of how our industry changes. The way we run SEO and PPC marketing campaigns is already changing because of new technologies like artificial intelligence (AI) and machine learning. Thanks to David Cohen, Flower Station ! #19-

Technical Review 113

Technical Review Artificial Inteligence Technology Entrepreneur 113

Up and Running

FEBRUARY 18, 2021

For these queries, you have to choose your data source and date range as well as what metrics and dimensions you want to include. It’s up to them to decide how they promote your products, whether it’s through social media , word of mouth, pay per click (PPC), blog posts, email, newsletters, or any other way they see fit.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

FEBRUARY 18, 2016

As an optimizer, it’s your responsibility to understand the implementation and analysis of digital analytics. Gone are the days of relying on the IT department to help you with basic analytics tracking. Some of you will only be dealing with Google Analytics and AdWords. Step 1: Installing the Google Analytics Tag.

Management 48

Management Analytics Software Review Metrics 48

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. Gather insights from Google Analytics. Refer again to your customer research and analytics.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

JULY 8, 2020

If you want examples of good PPC ad copy (with explanations), check out this article. And despite their potential, PPC automation isn’t guaranteed to outperform manual bids. For destination URLs, you have four options, similar to what you see in Google Analytics Goals: Equals to. Each path comes with a 15-character limit.

PPC 100

PPC Matching Software Review Campaign 100

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency.

Campaign 130

Campaign Analytics Metrics Search 130

ConversionXL

SEPTEMBER 16, 2020

The ad that performed the best on average , especially for quantitative metrics, delivers your typically inoffensive McDonald’s spot—the safety scissors of the ad world. But web analytics or heat maps can’t tell you anything about the quality of your words. What copy testing will (and won’t) achieve. Sacrifice reward; avoid risk.

Campaign 116

Campaign B2B Software Review Differentiation 116

ConversionXL

AUGUST 11, 2021

Data on interactions can be found in social analytics dashboards and Google Analytics. . Show (don’t tell) your prospective sponsors just how far your reach extends by sending them screenshots of your social analytics for related content. This gives sponsors a clear idea if what they offer directly appeals to your consumers.

Audience 139

Audience Social Media Email Ruby 139

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. In Google Analytics specifically it is GA's annoying UI / user experience.

Analytics 128

Analytics Campaign Search Customer 128