Analytics Metrics Product Name 
ConversionXL
JULY 29, 2020
Consider the difference between All-Clad’s product pages and product listings on Amazon: It’s easy to see some of the keywords added to Amazon titles and how those might target user searches: “non-stick,” “dishwasher safe,” “hard anodized.”. Amazon’s search engine places massive weight on these two metrics. Image source ).
ConversionXL
AUGUST 5, 2014
(optional) Sites with high inventory should allow visitors to search within product categories. A simple way to see how valuable making site search more visible for you will be is to use this converters segment in Google Analytics, along with your own site search usage report.
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ConversionXL
MARCH 10, 2017
Test your subject lines and measure the right metric. Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via via Bloomberg).
Occam's Razor
SEPTEMBER 7, 2010
" That quote comes to mind when I think of a new feature in Google Analytics that carries the unassuming name of Weighted Sort. We have a very long tail of data in web analytics. Hundreds and hundreds of referring urls and campaigns and page names and so on and so forth. " Ok analytics tool: Sort descending!
ConversionXL
AUGUST 14, 2019
We love using it to combine third-party data around advertising details or CRM data, and it’s allowed us to bring in personal data from external sources that are off-limits for other Google products. What can it offer your analytics team ? Your join key could be a page URL, product name, user ID, or many other things.
ConversionXL
MARCH 24, 2021
Branded search happens whenever someone types a search query that contains your brand or product name. Those searching your brand name directly are more likely to convert into customers compared to those who randomly find you in search. So here you may want to perform a keyword research using your name.
Occam's Razor
OCTOBER 21, 2013
Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. And of course our Acquisition, Behavior, Outcome metrics. See Page Value there?
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