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Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud. Click farms are often a combination of real people and bots. Competing businesses.
No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.
However, there has been a noticeable shift to Facebook ads and Google Pay Per Click (PPC). 24- Big analytics, blockchain and 5G . Advancements in big data analytics will continue to be headlining trends as the volume of data grows and demand for insights into it increases. Thanks to Yuvi Alpert, Noemie ! #24- trillion by 2040.
A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. Sometimes it all works together.
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