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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. That of course will mean more referring keyword data will disappear.

Search 156
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How “Tag Management” Can Improve Site Performance

ConversionXL

After the top notch article on migrating to Universal Analytics using Google Tag Manager , we got some feedback from you that some background on what tags and tag management are would be helpful. The tracking code you get from Google Analytics? As with most popular Google products, it’s free. What is a “Tag” Anyway?

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 Oh, and all free metrics too, 100% of which you can measure right now for free using something wonderful like Google Analytics.

Framework 164
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24 Entrepreneur Explain How They Come Up With Their Business Name

Hearpreneur

It has proven memorable with customers and a versatile jumping-off point for product names such as Concentrate, Fruition, and Juicebox. Thanks to Zach Gemignani, Juice Analytics! #19- My company name is designed to reflect the nature of my business appropriately. 19- Reflects nature of the business.

Naming 147
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Struggling to Name Your Product? Here’s How We Did It

Up and Running

Here’s the structure that we used to come up with our new product name. Note: While we used this structure to name our product, you could also use this same process to name a company. There really aren’t too many differences in how you’d approach the naming problem.). I’m really the analytic type.

Naming 82
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6 Essential Principles Of Designing a High Converting Site Search Experience

ConversionXL

(optional) Sites with high inventory should allow visitors to search within product categories. A simple way to see how valuable making site search more visible for you will be is to use this converters segment in Google Analytics, along with your own site search usage report.

Search 107
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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Consider the difference between All-Clad’s product pages and product listings on Amazon: It’s easy to see some of the keywords added to Amazon titles and how those might target user searches: “non-stick,” “dishwasher safe,” “hard anodized.”. Does it give more context to search engines—and a potential reason to rank it higher?

SEO 113