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How Data Analytics Influences (and Can Better Influence) Your Business

YoungUpstarts

A relatively new concept, data analytics is the wave of the business current and future. No matter how many times companies and governments get in trouble for using people’s data to their advantage, (Can anyone say Facebook and Russia?), Safety is another advantage of data analytics. Increased Data Analytics in Jobs.

Analytics 124
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How to Setup Google Analytics and Segment Your Data

ConversionXL

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. In this article we’ll show you how to setup your Google Analytics to unlock actionable insights. Setting up your Google Analytics. You can read a more in-depth guide here.).

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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

Web 139
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The Red Queen Problem – Innovation in the DoD and Intelligence Community

Steve Blank

In the 21st century you need a scorecard to keep track of the threats: Russia, China, North Korea, Iran, ISIS in Yemen/Libya/Philippines, Taliban, Al-Qaeda, hackers for hire, etc. That approach doesn’t work anymore. In most industries, manufacturing is no longer a core competence of the U.S.

Community 244
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Twitter Link Roundup #85 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Good article on ranking algorithms & inner workings of Yandex (Russia’s Google) – [link]. Agencies want Facebook to provide better analytics. Not surprising that more affluent consumers use social networks differently – [link]. 28 Creative Automotive Advertisements – [link].

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

We found a range of providers, mainly in Russia, that were as low as $100/day to eliminate your competitors from the ad auction. Everything seemed very easy to work around, and, ultimately, Google’s response to us was, “It’s probably just poor targeting,” even though the analytics and data we had proved otherwise.

PPC 121
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How to Setup Google Analytics and Segment Your Data

ConversionXL

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. Setting Up Your Google Analytics. Before you can segment your data to find useful insights, you’ll need to ensure you’ve setup your Google Analytics properly.