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Assess cost versus value with analytics and measurement tools. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Engage your audience with social media. Social media is more than the “Big 4” of Facebook, YouTube, LinkedIn, and Twitter. Search engines.
Assess cost versus value with analytics and measurement tools. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Engage your audience with social media. Social media is more than the “Big 4” of Facebook, YouTube, LinkedIn, and Twitter. Do them all.
Make sure that all of your press releases contain ways for people to connect and share in the most common social networks and socialbookmarking sites. Make sure that you add your newsroom to your Google Analytics or other tracking tool routine. Use your Twitter, Google+.
Step 1: Review whatever analytic tool you use to measure the rank of your web pages on search engines and pick a page that has yet to be “picked up” or indexed by a search engine. If you have socialbookmark accounts such as Stumble Upon or Digg , bookmark your article after it goes live on the directory.
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