Jedi Mind Tricks: 17 Lesser Known Ways to Persuade People
ConversionXL
NOVEMBER 9, 2011
Upsell a product that cost 60% less. Try framing your marketing message in the positive (“Gain additional hour every day” vs “Stop wasting time”) and see if it makes a difference. Marketing to men? Dr. Flint McGlaughlin of Marketing Experiments likes to say this: “Clarity trumps persuasion”.
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