Jedi Mind Tricks: 17 Lesser Known Ways to Persuade People
ConversionXL
NOVEMBER 9, 2011
If you want people to buy your message, ask for the sale in the situation that supports your claims. Upsell a product that cost 60% less. The display that offered less choice made many more sales — in fact, only 3 per cent of jam tasters at the 24-flavour stand used their discount voucher, versus 30 per cent at the six-flavour stand.
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