Finding your One Metric That Matters
leananalyticsbook.com
AUGUST 19, 2012
Lean Analytics Book. There are three criteria you can use to help choose your OMTM: the business you’re in; the stage of your startup’s growth; and your audience. First: what business are you in? For online businesses, most of them are transactional, collaborative, SaaS-based, media, game, or app-centric.
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