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In recent months, Mytopia changed its focus and began offering Particle Code, a cross-platform applicationdevelopment framework for mobile devices and tablets. The acquisition is a concerted effort for 888 to enter the huge casual game on mobile devices market by applying some its monetization and distribution abilities.
In an interview to Calcalist , Eyal Reshef, chairman of IMA said the rise in the number of Israeli start ups is largely thanks to a 70% sponsorship provided to the Israeli exhibitors by IMA, the Israel Export and International Cooperation Institute, the Israeli Foreign Trade administration and Matimop, the Israel Industry Center for R&D.
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