How To Sell Conversion Rate Optimization To Your Boss
ConversionXL
MAY 14, 2014
Internally, Adria was able to summarize eCommerce by one simple equation: Visitors *conversion rate *Average Order Size = Revenue. Sendi Widjaja, CTO of Avvo, first brought up CRO when he realized that different page types converted ad clicks differently. Always show revenue gains , not conversion increase percentages.
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